Senior Analytics Lead, Digital & Web

Jobtailor; North Carolina; On-site; USD 120,000 - 165,000; Full time

Job summary

Jobtailor seeks an experienced digital analytics professional in North Carolina to drive data-driven decisions across digital products and customer journeys. You will collaborate with product teams, build dashboards, and lead experiments to optimize engagement.

Eight+ years in digital analytics, Adobe Analytics, and strong SQL and Tableau skills are required. You will translate business needs into analytics projects, tell data stories to stakeholders, and advocate data-driven improvements.

Qualifications

• Eight+ years in digital analytics
• Deep Adobe Analytics expertise
• Strong SQL and Tableau skills
• Ability to translate business needs into analytics projects
• Storytelling to stakeholders with data-driven insights

Responsibilities

• Collaborate with digital product teams and stakeholders to understand business strategies, needs, and challenges.
• Own and manage recurring analytical requests and reporting processes with high quality and timely delivery.
• Develop, maintain, and deliver dashboards, visualizations, and presentations for senior management.
• Design, execute, and analyze digital experiments (A/B, multivariate) to validate hypotheses and drive business results.
• Stay updated with industry trends in data analytics and digital experiences.

Skills

Data storytelling

Stakeholder management

Communication

Independent work

Education

Undergraduate degree or equivalent

Tools

Adobe Analytics

SQL

Tableau

Python

AWS

Redshift

Job description

Responsibilities

• Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges.
• Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes.
• Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation.
• Serve as the analytics expert on cross-functional teams for strategic digital initiatives.
• Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery.
• Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion.
• Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations.
• Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms.
• Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management.
• Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results.
• Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling.
• Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services.

Requirements

• Minimum of eight years of relevant work experience in digital and web analytics
• Undergraduate degree or equivalent combination of training and experience
• In-depth knowledge of web analytics, with specific experience in Adobe Analytics
• Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred
• Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing
• Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics
• Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights
• Ability to work independently, manage multiple priorities, and own internal stakeholder relationships
• Financial services experience is a plus.