Nursing Home Marketer

Park Nursing Home; Conneaut Lake (Crawford County); On-site; USD 42,000 - 65,000; Full time

Job summary

Park Nursing Home is seeking an Admissions Coordinator to establish relationships with hospitals, discharge planners, families, and community partners to drive admissions and referrals. The role requires coordinating intake, paperwork, and patient room readiness while aligning with the clinical team and leadership.

Excellent communication and teamwork are essential, with some after-hours response possible. The candidate will promote the center to hospitals and agencies, conduct tours for

Qualifications

• Minimum of 2 years’ experience in skilled nursing or hospital setting.
• Excellent written and oral communication skills.
• Team player, well organized, self-motivated, and flexible.
• Experience with admission coordination, marketing plans, and public relations preferred.

Responsibilities

• Establishes and maintains professional relationships with community members, hospital leadership, discharge coordinators, caseworkers, physicians, senior living communities, senior centers, and all other admission sources to generate admissions and referrals.
• Acts as the initial contact for health care discharge planners, families, and other responsible parties to respond to admissions referrals; responds promptly, may require after hours and weekends.
• Facilitates daily communication with discharge planners and community representatives to assess needs of prospective patient and manage the admissions process.
• Screens and reviews potential admissions; collaborates with clinical team to identify care goals and ensure adequate resources and services.
• Works with Administrator, DNS, and regional leadership in admissions decision making; exercises ethical and sound decision making.
• Partners with Administrator and DNS to ensure staffing meets regulations for patient well-being.
• Coordinates the admission process for each new patient, including screening, paperwork, and preparing patient room.
• Completes required admission paperwork with patient and/or agent; communicates information to admissions team.
• Develops and implements programs to promote the center to community hospitals and agencies per marketing plans.
• Provides tours to prospective patients and agents; highlights services and differentiators.

Skills

Communication skills

Team player

Organized

Self-motivated

Flexible

Admission coordination

Marketing plans

Public relations

Job description

1. Establishes and maintains professional relationships with community members, hospital leadership, discharge coordinators, caseworkers, physicians, senior living communities, senior centers, and all other admission sources to generate consistent admissions and repeat referral sources.
2. Acts as the initial contact for health care discharge planners, families, and other responsible parties to respond to admissions referrals. Promptly responds to all referrals and inquires. May require responding after hours and on weekends.
3. Facilitates daily communication with discharger planners and community representatives to assess needs of prospective patient and manage the admissions process.
4. Screens and reviews potential admissions. Collaborates with the clinical team to identify care goals to ensure that adequate resources, environments, and services can be provided to prospective patients. Provides resources for alternative placement when necessary.
5. Works with Administrator, DNS, and regional leadership in decision making process for admissions. Exercises ethical and sound decision making in carrying out the admissions work of the center.
6. Partners with the Administrator and DNS to ensure that personnel are available to maintain the highest practicable level of physical, mental, and psychosocial well-being for the prospective patient and meets the state and federal regulations for staffing.
7. Coordinates the admission process of each new patient including initial screening, admission paperwork, communicating with all departments to prepare for new admission, and ensuring patient room is ready before the patient arrives.
8. Completes required admission paperwork with the patient and/or patient’s agent. Communicates admission information orally and in writing to the admissions team
9. Develops and implements programs to promote the center to community hospitals and agencies in accordance with marketing plans and as recommended by the regional team.
10. Provides tours to prospective patients and patient’s agent. Highlights service offerings and differentiators.

QUALIFICATIONS AND EXPERIENCE

Minimum of 2 years’ experience working in skilled nursing or hospital setting. Excellent written and oral communication skills. Individual must be a team player, well organized, self-motivated, and flexible. Experience with admission coordination, marketing plans, and public relations preferred.