Admissions & Marketing Director

Apploi; Mechanicsburg (Cumberland County); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Growth opportunities

Job summary

Apploi is seeking an Admissions & Marketing Director in Mechanicsburg, PA to lead the admissions process and marketing efforts. You will develop strategies to drive referrals, build community partnerships, and guide tours for prospective residents and families.

The role focuses on increasing census, overseeing admissions, and analyzing data to optimize outcomes. A strong background in healthcare admissions and marketing is preferred, with leadership abilities to guide a collaborative team.

Qualifications

• Experience in healthcare admissions, marketing, or business development in a nursing home or healthcare setting.
• Strong networking and relationship-building skills.
• Excellent communication, organization, and leadership abilities.

Responsibilities

• Develop and implement marketing strategies to increase referrals and admissions.
• Build and maintain relationships with hospitals, physicians, and community organizations.
• Oversee the admissions process, ensuring a smooth transition for new residents.
• Conduct tours for prospective residents and families to showcase services.
• Track and analyze marketing and admissions data to optimize strategies.
• Collaborate with facility leadership to maintain high occupancy and resident satisfaction.

Skills

Networking

Sales

Communication

Leadership

Job description

NOW HIRING: Admissions & Marketing Director

Our nursing home is seeking an experienced Admissions & Marketing Director to lead our admissions process and marketing efforts. This role is essential in building relationships with the community, managing resident intake, and driving census growth.

Admissions & Marketing Director Key Responsibilities:

• Develop and implement marketing strategies to increase referrals and admissions.
• Build and maintain relationships with hospitals, physicians, and community organizations.
• Oversee the admissions process, ensuring a smooth and welcoming transition for new residents.
• Conduct tours for prospective residents and families, showcasing our facility’s services.
• Track and analyze marketing and admissions data to optimize strategies.
• Work closely with facility leadership to maintain high occupancy and resident satisfaction.

Admissions & Marketing Director Qualifications:

• Experience in healthcare admissions, marketing, or business development nursing home or healthcare setting required.
• Strong networking, sales, and relationship-building skills.
• Excellent communication, organization, and leadership abilities.
• Knowledge of Medicare/Medicaid, insurance processes, and regulatory guidelines is a plus.

What We Offer our Admissions & Marketing Director:

• Competitive salary with performance-based incentives.
• Comprehensive benefits package.
• Supportive and collaborative team environment.
• Growth opportunities within our organization.

If you are passionate about helping families navigate the admissions process and have a talent for marketing, we’d love to hear from you!