Director of Admissions & Marketing

Aston Group; Florida; On-site; USD 70,000 - 110,000; Full time

Job summary

Aston Group in Florida seeks a Director of Admissions & Marketing to lead the admissions process from inquiry through admission, ensuring a compassionate and seamless experience for residents and families.

You will serve as the face of our SNF with hospitals, physicians and community partners, while developing and executing strategic marketing plans to grow census and strengthen partnerships in a fast-paced, patient-centered environment.

Qualifications

• Minimum of 2+ years of experience in healthcare admissions, marketing, or a related field.
• Experience in a Skilled Nursing Facility (SNF) or long-term care setting preferred.
• Strong knowledge of Medicare, Medicaid, managed care, and third-party billing.
• Ability to confidently communicate with physicians, case managers, and clinical teams regarding referrals and patient needs.
• Strategic thinker with a proactive approach to census development and market growth.

Responsibilities

• Lead the admissions process from inquiry through admission, ensuring a seamless, compassionate experience.
• Serve as the face and voice of our facility, representing our mission to hospitals, physicians, families, and community partners.
• Develop and execute strategic marketing and outreach plans to grow and maintain census.
• Build and maintain strong relationships with referral sources including hospitals, case managers, physicians, and community organizations.
• Collaborate with interdisciplinary teams to ensure smooth transitions and continuity of care.
• Conduct clinical and financial screenings for potential admissions, ensuring appropriate placement.
• Use data, trends, and feedback to continuously improve admissions processes and marketing effectiveness.
• Ensure each new resident and family experiences a warm, personalized welcome into our community.

Skills

Healthcare admissions

Healthcare marketing

SNF / long-term care knowledge

Medicare & Medicaid billing

Physician & case manager communication

Customer-service mindset

Market growth strategy

Clinical evaluation & referral mgmt

Job description

Director of Admissions & Marketing

Lead with Heart. Grow with Purpose.

Hello, maestros of connection and care! If you’re passionate about making a meaningful impact, building trusted relationships, and bringing humanity into every interaction, we invite you to join our skilled nursing facility (SNF) as our next Director of Admissions & Marketing.

This is more than a role—it’s an opportunity to be the welcoming voice of our community while driving growth and strengthening partnerships that serve those who need us most.

Why You’ll Love It Here

• Be the first point of connection for residents and families during life-changing transitions.

• Thrive in a collaborative, mission-driven environment where compassion and professionalism go hand-in-hand.

• Play a key role in shaping census growth and community reputation.

• Build meaningful relationships that truly make a difference—every single day.

Your Role as Director of Admissions & Marketing

• Lead the admissions process from inquiry through admission, ensuring a seamless, compassionate experience.

• Serve as the face and voice of our facility, representing our mission to hospitals, physicians, families, and community partners.

• Develop and execute strategic marketing and outreach plans to grow and maintain census.

• Build and maintain strong relationships with referral sources including hospitals, case managers, physicians, and community organizations.

• Collaborate with interdisciplinary teams to ensure smooth transitions and continuity of care.

• Conduct clinical and financial screenings for potential admissions, ensuring appropriate placement.

• Use data, trends, and feedback to continuously improve admissions processes and marketing effectiveness.

• Ensure each new resident and family experiences a warm, personalized welcome into our community.

Our Ideal Director of Admissions & Marketing

• Required: Minimum of 2+ years of experience in healthcare admissions, marketing, or a related field.

• Preferred: Experience in a Skilled Nursing Facility (SNF) or long-term care setting.

• Strong knowledge of Medicare, Medicaid, managed care, and third-party billing.

• Ability to confidently communicate with physicians, case managers, and clinical teams regarding referrals and patient needs.

• A natural relationship-builder with a customer-service mindset and emotional intelligence.

• Strategic thinker with a proactive approach to census development and market growth.

• Skilled in clinical evaluation, referral management, and conversion strategies.

• Professional, organized, and adaptable in a fast-paced healthcare environment.

Compliance notice (Florida): This position requires background screening through the Florida Clearinghouse. For more information, visit: info. clearinghouse. com This URL is provided to meet state posting requirements.

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