Admissions Director

Apploi; Winston-Salem (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Supportive and collaborative work环境

Career advancement opportunities

Meaningful daily impact

Job summary

Willow Valley Center for Nursing & Rehabilitation is hiring an Admissions Director to lead the admissions process from inquiry to move-in. The role drives census growth, coordinates with hospitals, families, and the care team, and ensures smooth transitions with a focus on compassionate, timely admissions.

The Director collaborates with clinical and financial teams to assess eligibility, reports on referral activity, and supports outreach efforts to expand community relationships.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field.
• Experience in healthcare admissions or marketing.
• Strong interpersonal, communication, and organizational skills.
• Ability to multitask in a fast-paced environment.
• Familiarity with Medicaid, Medicare, and insurance-based admissions preferred.
• Knowledge of EMR and CRM systems a plus.

Responsibilities

• Oversee all admission inquiries and referrals, ensuring timely responses and follow-up.
• Conduct facility tours and represent Willow Valley in a professional, warm, and knowledgeable manner.
• Maintain close contact with referral sources such as hospitals, case managers, and social workers.
• Collaborate with the clinical and financial teams to assess eligibility and coordinate seamless transitions.
• Track and report referral and admission activity, analyzing data to identify trends and opportunities.
• Support marketing and community outreach initiatives to drive census growth.
• Ensure pre-admission assessments are completed accurately and efficiently.
• Foster positive relationships with residents, families, and stakeholders throughout the admission process.

Skills

Interpersonal skills

Communication skills

Organizational skills

Multitasking

Compassionate professionalism

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field

Tools

EMR systems

CRM systems

Job description

Admissions Director – Willow Valley Center for Nursing & Rehabilitation
NOW HIRING: Make a meaningful impact where it matters most.

Willow Valley Center for Nursing & Rehabilitation is seeking a dedicated and dynamic Admissions Director to join our leadership team. This key position plays a vital role in driving census growth, ensuring smooth admission transitions, and cultivating strong relationships with hospitals, families, and community partners. If you are a results-driven professional with a passion for service and a knack for communication, we want to hear from you.

Position Summary:

The Admissions Director is responsible for managing all aspects of the admissions process—from inquiry through move-in—while maintaining census targets and ensuring exceptional experiences for residents and their families. This includes coordinating with internal departments, hospital discharge planners, referral sources, and the interdisciplinary team to ensure timely, accurate, and compassionate admissions.

Key Responsibilities:

• Oversee all admission inquiries and referrals, ensuring timely responses and follow-up.

• Conduct facility tours and represent Willow Valley in a professional, warm, and knowledgeable manner.

• Maintain close contact with referral sources such as hospitals, case managers, and social workers.

• Collaborate with the clinical and financial teams to assess eligibility and coordinate seamless transitions.

• Track and report referral and admission activity, analyzing data to identify trends and opportunities.

• Support marketing and community outreach initiatives to drive census growth.

• Ensure pre-admission assessments are completed accurately and efficiently.

• Foster positive relationships with residents, families, and stakeholders throughout the admission process.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field preferred.

• Prior experience in healthcare admissions or marketing, preferably in a skilled nursing or rehabilitation setting.

• Strong interpersonal, communication, and organizational skills.

• Ability to multitask and work in a fast-paced environment with compassion and professionalism.

• Familiarity with Medicaid, Medicare, and insurance-based admissions preferred.

• Knowledge of electronic medical records (EMR) and CRM systems a plus.

What We Offer:

• Competitive compensation and benefits

• Supportive and collaborative work environment

• Career advancement opportunities within our healthcare network

• The opportunity to make a meaningful difference every daywhi