An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Willow Creek is seeking a driven Admissions Director to grow census and welcome families navigating tough care decisions with empathy and clarity from inquiry to move-in. You’ll build relationships with discharge planners, physicians, hospitals, and community partners, lead the admissions journey, and represent the community at events and tours.
This collaborative role offers growth, a supportive team, and a competitive compensation package, plus health benefits, PTO, and professional
We are looking for a driven, people-first Admissions Director to help grow our census and be the first friendly face families meet when they're navigating one of the hardest decisions of their lives. If you love building relationships, closing the loop with referral sources, and guiding families with empathy, we want to talk to you.
What You'll Do
Drive census growth through relationship-building with discharge planners, physicians, hospitals, and community referral sources
Manage the admissions process from first inquiry to move-in, guiding families with clarity and compassion
Represent Willow Creek at community events, tours, and networking opportunities to build our referral pipeline
Communicate effectively with patients, families, physicians, staff, and outside agencies throughout the admissions journey
Track inquiries and conversions, using basic math (weights, volumes, fractions, whole numbers) as needed for reporting and unit conversions
Serve as a trusted, empathetic point of contact for families evaluating care options
Why Work Here
Be part of a close-knit team that genuinely cares about residents and their families
Make a real impact - your outreach directly helps families find the right care at the right time
Growth-oriented environment for marketing and admissions professionals in senior care
What We Offer:
Health, dental, and vision insurance
PTO
Competitive compensation package
Opportunities for professional growth and development
A supportive and collaborative work environment
What You'll Need
High school diploma or equivalent
Minimum 2 years of marketing experience in the skilled nursing industry
Exceptional sales, communication, and customer service skills — empathy is a must
Fluent, easily understood verbal communication in English
Comfortable with basic math (add/subtract/multiply/divide using whole numbers, fractions, decimals, weights, and volumes)
No license required
Ready to make an impact?