Admissions Counselor

Angelo State University; San Angelo (TX); On-site; USD 42,000 - 54,000; Full time

Job summary

Angelo State University is seeking an Admissions Counselor to serve as the main liaison for prospective students, families, educators, and community partners. You will manage an assigned territory, coordinate recruitment initiatives, and guide students through the admissions process.

The role requires strong relationship-building, excellent service, and the ability to communicate ASU’s programs and student life opportunities. Some travel and evening/weekend work are required.

Qualifications

• Bachelor’s degree required.
• Valid driver’s license.
• Travel for several weeks in fall and spring, including some evenings and weekends.

Responsibilities

• Lead territory recruitment by delivering exceptional service to prospective students and families.
• Represent ASU at recruitment events and deliver presentations to audiences.
• Use CRM to identify prospective students and log interactions promptly.
• Build partnerships with high schools and community colleges and connect to proper departments.
• Support campus visit programs with tours and inquiries handling.

Skills

Relationship building

Verbal and written communication

Organization

Data analysis

Salesforce

Microsoft Office

Virtual collaboration tools

Event planning

Education

Bachelor’s degree

Tools

Salesforce

Microsoft Office

CRM platforms

Job description

Dedicated to student recruitment and enrollment success, the Admissions Counselor serves as a primary liaison between Angelo State University and prospective students, families, educators, and community partners. Responsible for managing an assigned territory, the role coordinates recruitment initiatives, represents the university at on- and off-campus events, and guides students through the admissions process. Success in this position requires strong relationship-building skills, a commitment to exceptional service, and the ability to communicate the academic and student life opportunities that make Angelo State University an institution of choice.

• Lead a successful territory recruitment plan by: providing exceptional customer service to prospective students, their families, and key partners at high schools and community colleges; analyzing application and enrollment trends to inform recruitment strategies; adjusting outreach efforts based on data and feedback; communicating with students and families in a timely and professional manner; represent Angelo State University – traveling to recruitment events and delivering presentations to prospective and admitted students, parents, and other target populations
• Support prospective students by: staying well-versed in admissions standards, placement tests, and academic requirements; serving as a knowledgeable resource on FAFSA deadlines and processes; possessing a broad understanding of university programs and services to make appropriate referrals; communicating effectively with different audiences; ensuring students are informed of deadlines, procedures, and eligibility criteria
• Take a proactive approach to student engagement by using our Customer Relationship Management ( CRM ) system to: identify and connect with prospective students using various communication methods (text, email, phone, virtual meetings); keep outreach efforts organized by logging interactions promptly and accurately; guide outreach strategies to high schools and community colleges
• Build and maintain relationships with high school and community college partners by: sharing timely, relevant information that supports students through every stage of their journey; staying informed about academic calendars for target area and how they impact outreach; identifying Angelo State University key services for prospective and current students and connecting students to the appropriate department when necessary; sharing relevant updates with internal and external stakeholders to enhance the student experience
• Play an active role in creating a welcoming and high-performing team environment within the Office of Admissions by: supporting campus visit programs through presentations, guided campus tours, carrying out assigned duties during recruitment events, and conducting after tour meetings; responding to inquiries via phone, email, and text with professionalism and care in a timely manner; participating in meetings, committees, and special projects as needed; assisting with training and professional development of fellow team members; collaborating on team initiatives, assisting team members as needed (specifically during busy travel season), and performing other duties as assigned

Knowledge, Skills and Abilities

Knowledge:

• Undergraduate admissions policies, procedures, eligibility requirements, and enrollment practices.
• University academic programs, student services, campus resources, and student life opportunities.
• Financial aid processes, including FAFSA requirements, deadlines, and supporting documentation.
• Customer relationship management ( CRM ) systems, such as Salesforce, and data-informed recruitment strategies.

Skills :

• Building relationships and providing exceptional customer service.
• Verbal and written communication, including presentations and public speaking.
• Organization, time management, and multitasking in a fast-paced environment.
• Analyzing recruitment data, identifying trends, and recommending solutions.
• Using Salesforce, Microsoft Office Suite, and virtual communication platforms.
• Planning, coordinating, and executing recruitment and outreach events.

Abilities :

• Build and maintain positive relationships with prospective students, families, school counselors, and community partners.
• Work independently, exercise sound judgment, and make effective decisions.
• Manage multiple priorities, meet deadlines, and adapt to changing demands in a fast-paced environment.
• Collaborate effectively with colleagues and stakeholders across the university.
• Maintain confidentiality, professionalism, and a student-centered approach to service.
• Travel and work evenings and weekends as needed to support recruitment activities.

Minimum Qualifications

• Education: A Bachelor’s degree is required
• Valid driver’s license
• Travel for several weeks in the fall and in the spring and some evenings and weekends

Preferred Qualifications

• Fluent in Spanish.
• Master’s degree in student counseling, education, business or Public Relations, or other related field.
• Knowledge of Texas and Angelo State University.
• Experience working in an admissions office, operating audio/visual/video equipment, and computer experience.
• Extensive experience in recruiting, public relations, sales, marketing, or related fields.
• Ability to learn admissions and financial aid requirements and deadlines for high school and transfer students; general knowledge about all Angelo State University programs, majors, services, their requirements, restrictions and costs.

Physical Requirements

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or status as a protected veteran.

In compliance with the Americans with Disabilities Act ( ADA ), Angelo State University is committed to providing reasonable accommodations to ensure equal access to employment opportunities for qualified individuals with disabilities. We are committed to ensuring that a qualified individual with a disability has the same rights and privileges in employment as non-disabled employees. If an accommodation is requested for the job application process, please contact our office at [phone] or email us at [e-mail] .

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * How did you hear about this employment opportunity?
  • ASU Employment Website
  • Chronicles of Higher Ed
  • HigherEdJobs
  • Inside Higher Ed
  • Texas Workforce Commission
  • Social Media (LinkedIn. Facebook. Instagram)
  • Employee Referral / Word of Mouth
  • Other

Documents Needed To Apply

Required Documents

• Resume
• Cover Letter
• List of References

Optional Documents

• Other