Admissions Coordinator/Hospital Liaison

Sunrise Manor (3); Bay Shore (NY); On-site; USD 55,000 - 73,000; Full time

Job summary

Sunrise Manor seeks an Admissions & Marketing Coordinator to drive census growth through targeted outreach and robust referral networks. You will manage admissions coordination, verify insurance, and oversee daily census while collaborating with the admin and nursing teams.

The role emphasizes relationship-building with hospitals, discharge planners, social workers, and community partners to ensure timely admissions and high-quality care.

Qualifications

• Energetic, outgoing marketing professional with healthcare experience.
• Ability to develop and maintain referral relationships.
• Proven track record in census growth and admissions processes.
• Strong communication, presentation, and customer service skills.
• Proficient with MS Office and electronic medical record systems.

Responsibilities

• Market to hospitals, rehab centers, physicians, and social workers to generate referrals.
• Establish and maintain referral partnerships and attend networking events.
• Coordinate admissions, verify insurance, and manage pre-certifications.
• Maintain daily census and generate reports for leadership.
• Collaborate with interdisciplinary team to ensure smooth admissions and transitions.

Skills

Marketing

Sales & Networking

Referral development

Communication

Office Software

EMR familiarity

Tools

Microsoft Word

Excel

Outlook

EMR systems

Job description

ADMISSIONS & MARKETING COORDINATOR

Skilled Nursing Facility

Position Overview

The Admissions & Marketing Coordinator plays a vital role in driving facility census growth, developing referral relationships, and coordinating the admissions process. This position is primarily focused on marketing, business development, community outreach, and generating new admissions while ensuring a smooth and efficient transition of patients into the facility.

The ideal candidate will be an energetic, outgoing, polished, and highly motivated professional who can build strong relationships with hospitals, physicians, discharge planners, social workers, referral agencies, and community partners. The individual will actively promote the facility's services, identify new referral opportunities, maintain existing referral relationships, and work toward achieving census and occupancy goals.

In addition to marketing and outreach responsibilities, this position will oversee admissions coordination, insurance verification, HMO authorizations, daily census management, and communication with patients and families. The Admissions & Marketing Coordinator will work closely with the Administrator, Director of Nursing, Social Services, and interdisciplinary team to support admissions growth and quality care delivery.

Key Responsibilities

1. Marketing, Business Development & Census Growth

• Actively market and promote the facility to hospitals, rehabilitation centers, physicians, social workers, discharge planners, and other referral sources.

• Establish, develop, and maintain strong professional relationships with existing and potential referral partners.

• Conduct regular outreach visits, follow-up calls, and networking activities to generate new admissions and referral opportunities.

• Identify new marketing opportunities and develop strategies to increase facility visibility, occupancy, and census.

• Represent the facility professionally at community events, networking functions, healthcare meetings, and industry events.

• Maintain consistent communication with referral sources to encourage continued referrals and strengthen business relationships.

• Monitor referral activity, conversion rates, admission opportunities, and census trends.

• Follow up promptly on all inquiries and referrals to maximize admission opportunities.

• Collaborate with facility leadership to develop and implement marketing initiatives and census growth strategies.

• Participate in facility tours and ensure prospective residents and families receive a welcoming and professional experience.

2. Admissions Coordination & Insurance Management

• Coordinate and process patient admissions, including pre-certifications and HMO authorizations.

• Verify insurance coverage, benefits, and eligibility to support appropriate reimbursement.

• Communicate with hospitals, referral sources, patients, and families regarding admission status.

• Serve as a liaison between clinical staff and insurance case managers to expedite approvals.

• Ensure timely and accurate completion of admission documentation.

3. Daily Census & Patient Tracking

• Maintain and update the daily census, ensuring accuracy across all departments.

• Track admissions, discharges, and transfers in real time.

• Monitor available beds and communicate admission opportunities to facility leadership.

• Generate daily census, referral, and admission reports for leadership review.

• Identify opportunities to improve referral conversion and occupancy.

4. Care Coordination & Communication

• Collaborate with the interdisciplinary team to ensure continuity of care from admission through discharge.

• Facilitate communication between patients, families, physicians, insurance representatives, and facility departments.

• Participate in utilization review activities to support medical necessity and appropriate payer authorization.

• Work closely with nursing, social services, and administration to facilitate successful admissions and transitions of care.

Position Qualifications

• High-energy, outgoing personality with a polished and professional appearance.

• Strong marketing, sales, networking, and relationship-building skills.

• Previous healthcare marketing, skilled nursing admissions, business development, or referral development experience strongly preferred.

• Demonstrated ability to generate referrals, develop new business relationships, and contribute to census growth.

• Excellent communication, presentation, and customer service skills.

• Proficient in Microsoft Word, Excel, and Outlook; familiarity with electronic medical record systems preferred.

• Knowledge of insurance, HMO authorizations, and medical terminology.

• Proactive, self-motivated personality with the ability to work independently and make timely decisions.

• Exceptional organizational skills and the ability to manage multiple priorities in a fast-paced environment.

• Must be detail-oriented, possess strong critical-thinking skills, and demonstrate excellent time management.

• Ability to collaborate effectively with a multidisciplinary team and facility leadership.

• Flexibility to work some evenings and attend marketing functions, networking events, and facility activities.

• MUST have reliable transportation and be willing to travel for marketing visits, referral outreach, and community networking.

What We Are Looking For

We are seeking a driven, results-oriented marketing professional who understands that building relationships and developing referral sources are essential to the success of a skilled nursing facility.

The successful candidate will be comfortable making outreach calls, conducting in-person marketing visits, networking with healthcare professionals, promoting facility services, and actively pursuing new admission opportunities.