Admissions Representative

Primer; Miami (FL); On-site; USD 42,000 - 62,000; Full time

Job summary

Primer in Miami is seeking an Admissions Representative to meet families where they are, earn their trust, and explain why Primer is different. You will conduct in-person meetings, host campus tours and open houses, represent Primer at community events, and manage scheduling and follow-ups in Salesforce/Groove, closely aligned with Head of Admissions and campus leadership.

This role emphasizes relationship-building with families, flexible evenings/weekends, and honest, clear communication about

Qualifications

• Experience in sales, admissions, or customer-facing roles with a track record of building relationships and hitting goals.
• Comfort using CRM and sales engagement platforms (Salesforce/Groove a plus).
• Strong communication and presentation skills with an ability to relate to diverse families.

Responsibilities

• Conduct in-person parent meetings with prospective families at times/locations that suit them.
• Host campus tours and open houses in collaboration with campus staff.
• Represent Primer at community events to build local presence and trust.
• Maintain scheduling, communication, and follow-up in Salesforce/Groove, aligned with central admissions processes.
• Serve as a local ambassador to welcome and inform families exploring enrollment.
• Surface recurring questions/objections to inform the central admissions team.

Skills

Relationship building

Sales experience

Communication skills

Tools

Salesforce

Groove

Job description

About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

About the Role

As an Admissions Representative, you'll be the human face of Primer for prospective families — the person who meets them where they are, earns their trust, and helps them understand why Primer is different.

We're building education for every family in America, not just the ones who find us easily. That means showing up in person, adapting to family schedules, and doing the relationship‑building work that makes enrollment feel personal rather than transactional. You'll report to the Head of Admissions while working closely with the local GM to support campus growth from day one.

This role isn't about pushing a product. It's about helping families make one of the most important decisions they'll make for their kids — with honesty, care, and genuine follow‑through.

Responsibilities

• Conduct in‑person parent meetings with prospective families, meeting them at times and locations that work for them.

• Host campus tours and open houses in collaboration with campus staff, so educators can stay focused on students instead of spending extra hours on admissions‑driven activities.

• Represent Primer at community events, building authentic local presence and trust.

• Maintain rigorous scheduling, communication, and follow‑up in Salesforce/Groove — full alignment with central admissions processes is non‑negotiable.

• Serve as a local ambassador for Primer, helping every family feel genuinely welcomed and informed as they explore enrollment.

• Surface patterns from family conversations back to the central admissions team — if you're hearing the same objections or questions repeatedly, that's signal worth sharing.

What We're Looking For

• Sales, admissions, or customer‑facing experience — ideally in an educational setting — with a track record of building relationships and hitting goals.

• Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).

• Strong communication and presentation skills; you can read the room and adjust for a first‑generation family as easily as you can for a well‑resourced one.

• Genuine ease with in‑person relationship‑building — you're energized by community, not drained by it.

• The discipline to work autonomously on the ground while staying tightly aligned with centralized leadership and process.

• Flexibility to work some evenings and weekends to meet families where their lives are.

• A collaborative instinct — you work well across functions and know when to loop in the GM, when to loop in admissions, and when to just handle it.

• Deep alignment with Primer's mission: accessible, affordable, excellent education for every family in America.

Why This Role May Not Be a Fit

• You're most comfortable when leads come to you — this role requires active outreach and community presence.

• You prefer to work within a large, stable team structure rather than operate as a local point of contact with distributed support.

• You find it difficult to hold the line on process (Salesforce hygiene, follow‑up cadences) when things get busy.

• You believe great admissions is primarily a marketing or brand problem; we think it's a relationship and trust problem.

• You’d struggle representing a model that’s still evolving — Primer is building something new, and you need to be honest with families about that.