Admissions and Community Outreach Director

Alliance Health at Coleman; Northborough (MA); On-site; USD 60,000 - 80,000; Full time

Job summary

Alliance Health at Coleman is seeking a proactive Admissions and Marketing Specialist to drive occupancy across Rest Home and Assisted Living programs. You will lead outreach, manage referrals, and coordinate tours and admissions for prospective residents and families.

You will plan community events, open houses, and educational programs while maintaining a steady pipeline of qualified leads. Strong communication and organization are essential as you work across two locations.

Qualifications

• 2-4 years of experience in healthcare admissions, senior living marketing, community relations, or business development.
• Experience in Assisted Living, Rest Home, Skilled Nursing, Rehabilitation, or similar setting preferred.
• Proven ability to build relationships, generate leads, and grow occupancy.
• Strong communication, organizational, and presentation skills.
• Ability to work independently and manage responsibilities across two locations.
• Proficiency in Microsoft Office; experience with Matrix and CarePort preferred.

Responsibilities

• Lead admissions, marketing, and occupancy development for Rest Home and Assisted Living programs at both communities.
• Develop and maintain referral relationships with senior centers, Councils on Aging, elder service agencies, hospitals, home care providers, and other community partners.
• Conduct tours, consultations, follow-ups, and admissions coordination with prospective residents and families.
• Plan and coordinate open houses, community events, educational programs, and outreach initiatives.
• Develop and maintain a consistent outreach and marketing plan to generate qualified leads and grow census.
• Collaborate with the Corporate Marketing and Central Admissions teams to support advertising, promotional efforts, and Skilled Nursing/Rehabilitation admissions.
• Track inquiries, referral activity, outreach efforts, and occupancy goals.

Skills

Relationship building

Communication

Organization

Presentation skills

Independent work

Tools

Microsoft Office

Matrix

CarePort

Job description

Key Responsibilities

• Lead admissions, marketing, and occupancy development for Rest Home and Assisted Living programs at both communities.

• Develop and maintain referral relationships with senior centers, Councils on Aging, elder service agencies, hospitals, home care providers, and other community partners.

• Conduct tours, consultations, follow-ups, and admissions coordination with prospective residents and families.

• Plan and coordinate open houses, community events, educational programs, and outreach initiatives.

• Develop and maintain a consistent outreach and marketing plan to generate qualified leads and grow census.

• Collaborate with the Corporate Marketing and Central Admissions teams to support advertising, promotional efforts, and Skilled Nursing/Rehabilitation admissions.

• Track inquiries, referral activity, outreach efforts, and occupancy goals.

Qualifications

• 2-4 years of experience in healthcare admissions, senior living marketing, community relations, or business development.

• Experience in Assisted Living, Rest Home, Skilled Nursing, Rehabilitation, or a similar setting preferred.

• Proven ability to build relationships, generate leads, and grow occupancy.

• Strong communication, organizational, and presentation skills.

• Ability to work independently and manage responsibilities across two locations.

• Proficiency in Microsoft Office; experience with Matrix and CarePort preferred.

• Valid driver's license and reliable transportation for local travel.

The Right Fit

We're looking for someone who is outgoing, organized, and comfortable taking ownership of a multi-site territory. This person should enjoy being out in the community, building referral partnerships, hosting events, and staying connected with prospective residents and families throughout the decision-making process.