Admissions and Community Outreach Director

Alliance Health & Human Services; Northborough (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

Alliance Health & Human Services seeks a proactive admissions professional to lead marketing and occupancy development for Rest Home and Assisted Living across two MA communities. You will build referral partnerships, conduct tours, and manage outreach initiatives to grow census.

Responsibilities include coordinating events, partnering with corporate marketing, and tracking progress toward occupancy goals, while maintaining strong community presence and travel locally.

Qualifications

• 2–4 years of experience in healthcare admissions or related field.
• Experience with Assisted Living, Rest Home, Skilled Nursing, or rehab preferred.
• Strong communication, organization, and presentation skills.
• Able to work across two locations and travel locally.

Responsibilities

• Lead admissions, marketing, and occupancy development for Rest Home and Assisted Living programs at two communities.
• Develop and maintain referral relationships with senior centers, Councils on Aging, elder service agencies, hospitals, home care providers, and other community partners.
• Conduct tours, consultations, follow-ups, and admissions coordination with prospective residents and families.
• Plan and coordinate open houses, community events, educational programs, and outreach initiatives.
• Develop and maintain an outreach/marketing plan to generate qualified leads and grow census.
• Collaborate with Corporate Marketing and Central Admissions to support advertising and admissions.
• Track inquiries, referral activity, outreach efforts, and occupancy goals.

Skills

Healthcare admissions

Relationship building

Communication

Organization

Presentation skills

Independent work

Local travel

Tools

Microsoft Office

Matrix

CarePort

Job description

Key Responsibilities

• Lead admissions, marketing, and occupancy development for Rest Home and Assisted Living programs at both communities.

• Develop and maintain referral relationships with senior centers, Councils on Aging, elder service agencies, hospitals, home care providers, and other community partners.

• Conduct tours, consultations, follow-ups, and admissions coordination with prospective residents and families.

• Plan and coordinate open houses, community events, educational programs, and outreach initiatives.

• Develop and maintain a consistent outreach and marketing plan to generate qualified leads and grow census.

• Collaborate with the Corporate Marketing and Central Admissions teams to support advertising, promotional efforts, and Skilled Nursing/Rehabilitation admissions.

• Track inquiries, referral activity, outreach efforts, and occupancy goals.

Qualifications

• 2-4 years of experience in healthcare admissions, senior living marketing, community relations, or business development.

• Experience in Assisted Living, Rest Home, Skilled Nursing, Rehabilitation, or a similar setting preferred.

• Proven ability to build relationships, generate leads, and grow occupancy.

• Strong communication, organizational, and presentation skills.

• Ability to work independently and manage responsibilities across two locations.

• Proficiency in Microsoft Office; experience with Matrix and CarePort preferred.

• Valid driver's license and reliable transportation for local travel.

The Right Fit

We're looking for someone who is outgoing, organized, and comfortable taking ownership of a multi-site territory. This person should enjoy being out in the community, building referral partnerships, hosting events, and staying connected with prospective residents and families throughout the decision-making process.