Ad Sales Marketing Manager

The Watches of Switzerland Group; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

Hodinkee, based in New York, is seeking an Ad Sales Marketing Manager to shape market positioning and revenue through strategic storytelling and partnerships. You will blend strategy, storytelling, and commercial excellence to advance advertiser programs within the Hodinkee ecosystem.

This role collaborates with Brand Partnerships, Editorial, Creative, and Events teams, translating capabilities into compelling client narratives, presentations, and activation plans.

Qualifications

• 3–6+ years in sales marketing, integrated marketing, or ad tech.
• Proven ability to drive revenue with positioning and storytelling.
• Experience partnering with sales and client-facing teams in fast-paced environments.
• Luxury or enthusiast brands experience is a plus.
• >Experience in luxury, lifestyle, fashion, media, or enthusiast-driven brands is highly preferred
• >Passion for watches, collecting culture, luxury consumers, or premium storytelling is a strong plus

Responsibilities

• Develop a clear market narrative for Hodinkee across sales and external comms.
• Translate data, insights, and trends into compelling messaging.
• Create strategic narratives to help advertisers activate within Hodinkee.
• Ensure consistency across sales materials and external communications.
• Support pipeline growth through stronger positioning and storytelling.
• Build marketing decks, case studies, and go-to-market materials.
• Collaborate with cross-functional teams to unlock advertiser opportunities.
• Translate early-stage ideas from sales or leadership conversations into fully developed partnership concepts and activation plans
• Contribute directly to pipeline acceleration and revenue growth through stronger positioning and commercial storytelling
• Analyze past and current partnership programs and proactively recommend new packaging ideas, sponsorship opportunities, and creative approaches
• Partner closely with sales team to strengthen onboarding, communication, and long-term advertiser engagement
• Identify opportunities for upsell and cross-sell through stronger positioning and strategic storytelling
• Translate campaign performance and partnership outcomes into compelling client-facing narratives and success stories
• Help shape how Hodinkee communicates value throughout the full advertiser lifecycle
• Help elevate Hodinkee’s visibility and credibility across agencies, brands, luxury marketers, and strategic partners
• Support thought leadership initiatives that reinforce Hodinkee’s position within the luxury and enthusiast media landscape
• Stay informed on industry trends across media, luxury, advertising, technology, and consumer behavior
• Help define and execute a social media strategy focused on credibility, insights, storytelling, and engagement rather than volume
• Maintain consistency of messaging and positioning across decks, materials, social channels, and external communications
• Support the ongoing evolution of Hodinkee’s commercial positioning and brand presence in the marketplace
• Work closely with Editorial, Creative, Social, Video, Commerce, Product, and Events teams to understand platform capabilities and advertiser opportunities
• Quickly develop a deep understanding of how Hodinkee operates, the programs we sell, and how partners activate within our worlds

Skills

Sales marketing

Integrated marketing

Brand partnerships

Commercial storytelling

Revenue growth influence

Luxury brands experience

Ad tech knowledge

Revenue growth focus

Education

Bachelor's degree in Marketing or related field

Tools

Keynote

PowerPoint

Google Slides

Job description

We are looking for an Ad Sales Marketing Manager to join our Brand Partnerships team and help shape how Hodinkee is positioned in the marketplace. This role is equal parts strategist, storyteller, creative thinker, and commercial operator. The ideal candidate understands how to craft narratives that resonate with modern marketers while helping our sales organization develop smarter, more effective partnership programs. This individual will play a critical role in shaping market positioning, developing sales narratives, supporting revenue growth, and translating the full Hodinkee ecosystem into compelling commercial opportunities for advertisers and partners.

Responsibilities

• Develop and maintain a clear, differentiated market narrative for Hodinkee across sales, marketing, and external communications
• Translate complex capabilities, audience insights, first-party data, dynamic targeting, and broader advertising ecosystem trends into clear and compelling messaging
• Craft strategic narratives that help advertisers understand how to authentically activate within the Hodinkee ecosystem
• Ensure consistency across all sales materials, external communications, presentations, and marketing touchpoints
• Continuously refine messaging based on market feedback, client conversations, objections, and sales performance
• Serve as a core strategic partner to the Brand Partnerships sales team throughout the pre-sales process
• Build compelling marketing presentations, custom partnership decks, case studies, and go-to-market materials
• Translate early-stage ideas from sales or leadership conversations into fully developed partnership concepts and activation plans
• Contribute directly to pipeline acceleration and revenue growth through stronger positioning and commercial storytelling
• Analyze past and current partnership programs and proactively recommend new packaging ideas, sponsorship opportunities, and creative approaches
• Partner closely with sales team to strengthen onboarding, communication, and long-term advertiser engagement
• Identify opportunities for upsell and cross-sell through stronger positioning and strategic storytelling
• Translate campaign performance and partnership outcomes into compelling client-facing narratives and success stories
• Help shape how Hodinkee communicates value throughout the full advertiser lifecycle
• Help elevate Hodinkee’s visibility and credibility across agencies, brands, luxury marketers, and strategic partners
• Support thought leadership initiatives that reinforce Hodinkee’s position within the luxury and enthusiast media landscape
• Stay informed on industry trends across media, luxury, advertising, technology, and consumer behavior
• Help define and execute a social media strategy focused on credibility, insights, storytelling, and engagement rather than volume
• Maintain consistency of messaging and positioning across decks, materials, social channels, and external communications
• Support the ongoing evolution of Hodinkee’s commercial positioning and brand presence in the marketplace
• Work closely with Editorial, Creative, Social, Video, Commerce, Product, and Events teams to understand platform capabilities and advertiser opportunities
• Quickly develop a deep understanding of how Hodinkee operates, the programs we sell, and how partners activate within our worlds

Qualifications

• 3–6+ years of experience in sales marketing, integrated marketing, commercial strategy, sales enablement, media partnerships, or ad tech
• Proven ability to influence revenue growth through positioning, storytelling, and sales support
• Exceptional presentation and deck-building skills with proficiency in Keynote, PowerPoint, and Google Slides
• Strong understanding of how-to craft narratives that resonate with advertisers, agencies, and marketers
• Experience working closely with sales and client-facing teams in a fast-paced environment
• Ability to operate both strategically and hands-on within a lean organization
• Strong communication, organizational, and cross-functional collaboration skills
• Ability to quickly absorb information and translate business capabilities into compelling market-facing opportunities
• Experience in luxury, lifestyle, fashion, media, or enthusiast-driven brands is highly preferred
• Passion for watches, collecting culture, luxury consumers, or premium storytelling is a strong plus