Ad Operations Lead — Campaign Trafficking & Tracking

Allen & Gerritsen; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Allen & Gerritsen in Boston is seeking an Ad Operations Specialist to lead campaign setup, trafficking, QA, tracking implementation, and reporting across digital channels to ensure campaigns launch accurately and perform as intended. You are detail-oriented and highly organized, thriving in a fast-paced environment.

You will collaborate with media planning, analytics, and account teams to optimize workflows, improve processes, and uphold operational excellence.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or equivalent experience.
• 2–4 years of experience in digital ad operations, campaign trafficking, or media execution.
• Experience with major platforms: Google Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Bonus: experience with Media Oceans or Basis.
• Familiarity with tracking pixels, UTM parameters, and conversion implementation.
• Strong organizational skills and ability to manage multiple projects.
• Excellent written and verbal communication.

Responsibilities

• Traffic and launch campaigns across media platforms, ensuring accurate implementation.
• Develop and maintain tracking documentation, trafficking sheets, and implementation guides.
• QA campaign setup, assets, URLs, tags, and targeting before launch.
• Coordinate deployment of pixels, conversions, and tracking with internal teams and partners.
• Monitor pacing and delivery, escalating issues proactively.
• Maintain campaign management systems, templates, and processes for consistency.
• Support reconciliation of media delivery against approved plans and budgets.

Skills

Digital ad operations

Campaign trafficking

Campaign QA

Reporting & reconciliation

Analytical mindset

Attention to detail

Communication skills

Project management

Cross-team collaboration

Problem solving

Education

Bachelor's degree in Advertising/Marketing/Communications/Business or equivalent

Tools

Google Campaign Manager 360

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

MediaOcean

Basis

Job description

Allen & Gerritsen in Boston is seeking an Ad Operations Specialist to lead campaign setup, trafficking, QA, tracking implementation, and reporting across digital channels to ensure campaigns launch accurately and perform as intended. You are detail-oriented and highly organized, thriving in a fast-paced environment.

You will collaborate with media planning, analytics, and account teams to optimize workflows, improve processes, and uphold operational excellence.