Ad Operations Specialist, Boston

Allen & Gerritsen; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Allen & Gerritsen in Boston is seeking an Ad Operations Specialist to lead campaign setup, trafficking, QA, tracking implementation, and reporting across digital channels to ensure campaigns launch accurately and perform as intended. You are detail-oriented and highly organized, thriving in a fast-paced environment.

You will collaborate with media planning, analytics, and account teams to optimize workflows, improve processes, and uphold operational excellence.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, Business, or equivalent experience.
• 2–4 years of experience in digital ad operations, campaign trafficking, or media execution.
• Experience with major platforms: Google Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Bonus: experience with Media Oceans or Basis.
• Familiarity with tracking pixels, UTM parameters, and conversion implementation.
• Strong organizational skills and ability to manage multiple projects.
• Excellent written and verbal communication.

Responsibilities

• Traffic and launch campaigns across media platforms, ensuring accurate implementation.
• Develop and maintain tracking documentation, trafficking sheets, and implementation guides.
• QA campaign setup, assets, URLs, tags, and targeting before launch.
• Coordinate deployment of pixels, conversions, and tracking with internal teams and partners.
• Monitor pacing and delivery, escalating issues proactively.
• Maintain campaign management systems, templates, and processes for consistency.
• Support reconciliation of media delivery against approved plans and budgets.

Skills

Digital ad operations

Campaign trafficking

Campaign QA

Reporting & reconciliation

Analytical mindset

Attention to detail

Communication skills

Project management

Cross-team collaboration

Problem solving

Education

Bachelor's degree in Advertising/Marketing/Communications/Business or equivalent

Tools

Google Campaign Manager 360

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

MediaOcean

Basis

Job description

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Ad Operations Specialist plays a critical leadership role in bringing that philosophy to life.

The Ad Operations Specialist plays a critical role in the successful execution of media campaigns across digital channels. This individual is responsible for campaign setup, trafficking, quality assurance, tracking implementation, and reporting support to ensure campaigns launch accurately and perform as intended.

You are detail-oriented, highly organized, and thrive in a fast-paced environment where precision matters. You enjoy solving problems, improving processes, and collaborating across teams to ensure operational excellence.

Craftsmanship

Apply exceptional attention to detail and executional rigor to campaign setup and management.

• Traffic and launch campaigns across media platforms, ensuring all campaign components are implemented accurately.
• Develop and maintain tracking documentation, trafficking sheets, and implementation guides.
• QA campaign setup, creative assets, URLs, tags, and targeting parameters prior to launch.
• Coordinate the deployment of pixels, conversion tracking, and other measurement solutions with internal teams and partners.
• Monitor campaign pacing and delivery, escalating concerns proactively.
• Build, maintain, and refine campaign management systems, templates, and organizational processes to ensure consistency, efficiency, and executional excellence.
• Maintain campaign documentation, including authorizations, insertion orders, and flowcharts where applicable.
• Support the reconciliation of media delivery against approved plans and budgets.

Curiosity

Continuously seek opportunities to improve processes, tools, and operational efficiency.

• Stay informed on platform updates, trafficking requirements, and evolving ad specifications.
• Identify opportunities to streamline workflows and improve operational effectiveness.
• Explore emerging ad technologies and measurement solutions that enhance campaign execution.
• Develop expertise in tagging methodologies, attribution models, and reporting systems and work in partnership with data operations team members

Creativity

Support the seamless execution of media campaigns by collaborating effectively across disciplines.

• Partner closely with media planning, buying, analytics, and account teams throughout campaign development and launch.
• Ensure creative assets are delivered according to platform specifications and campaign requirements.
• Assist in developing processes that enable efficient and scalable campaign activation.
• Contribute operational insights that strengthen overall campaign effectiveness.

Culture

Foster a collaborative environment while helping elevate A&G's operational excellence.

• Serve as a trusted resource for campaign trafficking and execution best practices.
• Share knowledge and provide support to team members navigating operational challenges.
• Contribute to the ongoing evolution of A&G's ad operations capabilities and standards.
• Demonstrate accountability, adaptability, and a solutions-oriented mindset.

What You Bring:

• Bachelor's degree in Advertising, Marketing, Communications, Business, or equivalent experience.
• 2–4 years of experience in digital ad operations, campaign trafficking, or media execution.
• Experience working within major media platforms such as Google Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar environments.
• Bonus if you have experience working in Media Oceans, Basis or other Ad Operations platforms
• Familiarity with ad serving technologies, tracking pixels, UTM parameters, and conversion implementation.
• Understanding of campaign QA processes and troubleshooting methodologies.
• Experience supporting reporting, reconciliation, and campaign documentation.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional attention to detail and commitment to accuracy.
• Analytical mindset with the ability to identify and resolve operational issues proactively.
• Strong written and verbal communication skills.
• Positive, collaborative attitude with a problem-solving orientation.

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.

*A&G is not offering immigration sponsorship for this position now or in the future.*

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.