Remote Ad Ops Manager, B2B Campaigns & Tracking

Lever, Inc.; Los Angeles, New York (CA, NY); Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

401(k) matching

Medical, Dental, Vision, Life

Job summary

Lever, Inc. is seeking an Ad Operations Manager to own trafficking, tagging, and QA across Programmatic, Direct I/O, Paid Social, and Paid Search for our B2B clients.

You will ensure consistent setup and reliable measurement, collaborating with Media, Analytics, and Client Service teams. The role is hands-on, involving CM360 traffic, tag creation, and cross-channel data integrity to support a long conversion path and CRM integrations.

Qualifications

• 2-5 years of ad operations experience, ideally at an agency or ad tech company.
• Deep, hands-on expertise in Campaign Manager 360: placements, tracking, Floodlight configuration.
• Fluency with impression trackers, click trackers, and HTML5 creatives; ability to daisy-chain tags across systems.
• Experience with DSP tag setup and using macros to pass data through tags.
• Tag management and web analytics knowledge: Google Tag Manager and GA4; data layer triggers.
• Pixel implementation across major platforms (LinkedIn, Meta, Google Ads).
• Familiarity with verification/viewability vendors like IAS or DoubleVerify.
• Working knowledge of HTML, JavaScript, and browser debugging tools.
• Excel or Google Sheets proficiency with pivot tables and formulas.
• Understanding of media planning, KPIs (CTR, CPL), and data quality.

Responsibilities

• Trafficking programmatic and direct buys in Campaign Manager 360; ensure correct settings.
• Build, implement, and QA tracking tags across CM360, DSPs, and publishers.
• QA site-side tracking via GTM, GA4, and platform pixels; troubleshoot data issues.
• Own conversion tracking hygiene; manage UTMs and CRM/imports.
• Handle tagging requests from Media and Analytics teams; ensure data flows to reporting.
• Be the primary contact for ad serving tech issues and third-party trackers.
• Support Paid Social and Paid Search with tagging and QA for alignment across channels.
• Coordinate with Client Service to deliver assets on time and maintain process docs.

Skills

Attention to detail

Strong communication

Problem solving

Education

Bachelor-level education not specified

Tools

Campaign Manager 360

Google Tag Manager

GA4

HTML5

JavaScript

UTM tracking

Job description

Lever, Inc. is seeking an Ad Operations Manager to own trafficking, tagging, and QA across Programmatic, Direct I/O, Paid Social, and Paid Search for our B2B clients.

You will ensure consistent setup and reliable measurement, collaborating with Media, Analytics, and Client Service teams. The role is hands-on, involving CM360 traffic, tag creation, and cross-channel data integrity to support a long conversion path and CRM integrations.