Acura Brand Specialist

McDaniels Volkswagen; Columbia (SC); On-site; USD 28,000 - 50,000; Full time

Benefits offered by this job

Health/Dental/Vision benefits

Life Insurance

401k

PTO - Paid Time Off

Paid Training

Career Path

Job summary

McDaniels Acura in Columbia, SC is seeking an Acura Brand Specialist with a proven track record in automotive sales, preferably with premium brands. You will engage showroom customers, respond to digital inquiries, and build relationships through proactive outreach using a modern, paperless sales process.

You will deliver compelling presentations and test drives, connect vehicle features to customer needs, and manage your pipeline with CRM tools.

Qualifications

• Experience in automotive sales, preferably premium or luxury brands.
• Passion for Acura and automotive tech.
• Proactive, competitive demeanor with discipline to convert activity into results.
• Excellent communication in person, phone, text, and video.
• Comfort with paperless digital sales processes.
• Strong CRM usage and follow-through.
• Self-motivated with coachable attitude and long-term career ambition.

Responsibilities

• Engage showroom customers and respond to digital inquiries to create opportunities.
• Deliver compelling presentations and test drives linking features to customer needs.
• Use CRM and digital tools to manage pipeline and move opportunities forward.
• Guide customers through a paperless sales process with clarity and professionalism.
• Build knowledge of the Acura lineup and competing premium vehicles.
• Set ambitious goals, take coaching seriously, and stay accountable for performance.
• Develop lasting relationships to encourage repeat business and referrals.

Skills

Automotive sales

Premium brand experience

Enthusiasm for Acura

Proactive mindset

CRM habits

Communication skills

Tech-savvy

Ambition

Job description

Acura Brand Specialist

Bring your ambition. Own your success.

Columbia, South Carolina | McDaniels Acura

You know how to sell. You’re passionate about premium vehicles. And you’re ready to bring your energy and ambition to a dealership that embraces a modern way of doing business.

McDaniels Acura in Columbia, SC, is looking for an experienced Acura Brand Specialist who combines a competitive mindset with a genuine commitment to the customer experience.

We’re not looking for someone who waits for opportunities. We’re looking for someone who creates them—a motivated professional who builds relationships, follows through, and is ready to master our modern, paperless digital sales process.

Your drive belongs here

This is an opportunity to represent Acura, connect with customers who value performance and refinement, and take ownership of your sales career.

Our approach combines personal service with digital tools. Bring your sales experience, your willingness to learn, and your determination to succeed.

What you’ll do

• Create opportunities. Engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.
• Bring the vehicles to life. Deliver compelling presentations and test drives that connect each vehicle’s features to the customer’s needs.
• Own your follow-up. Use our CRM and digital tools to stay organized, manage your pipeline, and keep every opportunity moving.
• Make buying feel straightforward. Guide customers through our paperless sales process with confidence, clarity, and professionalism.
• Know your product. Build your knowledge of the Acura lineup and competing premium vehicles.
• Pursue results. Set ambitious goals, take coaching seriously, and stay accountable for your performance.
• Build lasting relationships. Deliver an experience that gives customers a reason to return—and recommend you.

What you bring

• Proven automotive sales experience; premium or luxury-brand experience is a strong plus.
• Genuine enthusiasm for Acura, automotive technology, and the driving experience.
• A proactive, competitive mindset with the discipline to turn activity into results.
• Confidence communicating in person, by phone, through text, and on video.
• Comfort with technology and a willingness to adopt a modern, paperless sales process.
• Consistent CRM habits, strong follow-through, and attention to detail.
• Energy, professionalism, and the ability to earn trust without pressuring customers.
• A coachable attitude and the ambition to build a successful long-term career.

What’s in it for you

Complete the details below before publishing so experienced candidates can clearly evaluate the opportunity.

• Compensation: Aggresive hourly draw and Commision pay plans
• Sales opportunity: Build your brand through modern technology and customer convenience with a large inventory to sell from.
• Training and growth: Product training, sales coaching, and advancement opportunities
• Benefits: Health insurance, retirement plan, paid time off, and other benefits
• Schedule: We provide a strong work life balance schedule
• Location: McDaniels Acura, Killian Rd, Columbia, SC

Make your next move

If you have a track record of selling, a passion for premium vehicles, and the drive to succeed in a digitally focused dealership, we want to meet you.

Benefits

• State-of-the-Art facility
• CAFE 125 Eligible Benefits - Health, Dental, Vision
• Employer Paid Life Insurance
• 401k
• GenerousPaid Time Off (PTO) Accruals
• Paid Training
• Career Path

Qualifications

• Available to work flexible hours and weekends
• Self-starter mentality and ambitious spirit preferred
• Ready to waste no time on learning new product in’s and out’s, eager to improve
• Phenomenal communication skills with customers and team members
• Professional, well-groomed personal appearance
• Use of own laptop required
• Clean driving record and valid driver’s license

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.