Acura Brand Specialist

McDaniels Acura; Columbia (SC); On-site; USD 34,000 - 48,000; Full time

Benefits offered by this job

State‑of‑the‑Art facility

401k

Health insurance

Generous PTO

Paid training

Career path

Job summary

McDaniels Acura in Columbia, SC seeks an experienced Acura Brand Specialist to sell premium vehicles with a modern, paperless approach. You will engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.

Deliver compelling presentations, conduct test drives, and own follow-up using CRM tools to move opportunities. Build product knowledge and pursue ambitious results to earn trust and grow with the team.

Qualifications

• Proven automotive sales experience; premium or luxury-brand experience is a strong plus.
• Genuine enthusiasm for Acura, automotive technology, and the driving experience.
• A proactive, competitive mindset with the discipline to turn activity into results.
• Confidence communicating in person, by phone, through text, and on video.
• Comfort with technology and a willingness to adopt a modern, paperless sales process.
• Consistent CRM habits, strong follow-through, and attention to detail.
• Energy, professionalism, and the ability to earn trust without pressuring customers.
• A coachable attitude and the ambition to build a successful long-term career.

Responsibilities

• Create opportunities. Engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.
• Bring the vehicles to life. Deliver compelling presentations and test drives that connect each vehicle’s features to the customer’s needs.
• Own your follow-up. Use our CRM and digital tools to stay organized, manage your pipeline, and keep every opportunity moving.
• Make buying feel straightforward. Guide customers through our paperless sales process with confidence, clarity, and professionalism.
• Know your product. Build your knowledge of the Acura lineup and competing premium vehicles.
• Pursue results. Set ambitious goals, take coaching seriously, and stay accountable for your performance.
• Build lasting relationships. Deliver an experience that gives customers a reason to return—and recommend you.

Skills

CRM proficiency

Communication

Digital sales

Premium-brand experience

Tools

CRM systems

Job description

Bring your ambition. Own your success.

Columbia, South Carolina | McDaniels Acura

You know how to sell. You’re passionate about premium vehicles. And you’re ready to bring your energy and ambition to a dealership that embraces a modern way of doing business.

McDaniels Acura in Columbia, SC, is looking for an experienced Acura Brand Specialist who combines a competitive mindset with a genuine commitment to the customer experience.

We’re not looking for someone who waits for opportunities. We’re looking for someone who creates them—a motivated professional who builds relationships, follows through, and is ready to master our modern, paperless digital sales process.

Your drive belongs here

This is an opportunity to represent Acura, connect with customers who value performance and refinement, and take ownership of your sales career.

Our approach combines personal service with digital tools. Bring your sales experience, your willingness to learn, and your determination to succeed.

What you’ll do

Create opportunities. Engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.

Bring the vehicles to life. Deliver compelling presentations and test drives that connect each vehicle’s features to the customer’s needs.

Own your follow-up. Use our CRM and digital tools to stay organized, manage your pipeline, and keep every opportunity moving.

Make buying feel straightforward. Guide customers through our paperless sales process with confidence, clarity, and professionalism.

Know your product. Build your knowledge of the Acura lineup and competing premium vehicles.

Pursue results. Set ambitious goals, take coaching seriously, and stay accountable for your performance.

Build lasting relationships. Deliver an experience that gives customers a reason to return—and recommend you.

What you bring

Proven automotive sales experience; premium or luxury-brand experience is a strong plus.

Genuine enthusiasm for Acura, automotive technology, and the driving experience.

A proactive, competitive mindset with the discipline to turn activity into results.

Confidence communicating in person, by phone, through text, and on video.

Comfort with technology and a willingness to adopt a modern, paperless sales process.

Consistent CRM habits, strong follow-through, and attention to detail.

Energy, professionalism, and the ability to earn trust without pressuring customers.

A coachable attitude and the ambition to build a successful long‑term career.

What’s in it for you

Complete the details below before publishing so experienced candidates can clearly evaluate the opportunity.

Compensation: Aggresive hourly draw and Commision pay plans

Sales opportunity: Build your brand through modern technology and customer convenience with a large inventory to sell from.

Training and growth: Product training, sales coaching, and advancement opportunities

Benefits: Health insurance, retirement plan, paid time off, and other benefits

Schedule: We provide a strong work life balance schedule

Location: McDaniels Acura, Killian Rd, Columbia, SC

Make your next move

Benefits

• State‑of‑the‑Art facility
• CAFE 125 Eligible Benefits - Health, Dental, Vision
• Employer Paid Life Insurance
• 401k
• Generous Paid Time Off (PTO) Accruals
• Paid Training
• Career Path

Qualifications

Available to work flexible hours and weekends

Self‑starter mentality and ambitious spirit preferred

Ready to waste no time on learning new product in’s and out’s, eager to improve

Phenomenal communication skills with customers and team members

Professional, well-groomed personal appearance

Use of own laptop required

Clean driving record and valid driver’s license

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.