Premium Auto Brand Specialist — Digital Sales Pro

McDaniels Acura; Columbia (SC); On-site; USD 34,000 - 48,000; Full time

Benefits offered by this job

State‑of‑the‑Art facility

401k

Health insurance

Generous PTO

Paid training

Career path

Job summary

McDaniels Acura in Columbia, SC seeks an experienced Acura Brand Specialist to sell premium vehicles with a modern, paperless approach. You will engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.

Deliver compelling presentations, conduct test drives, and own follow-up using CRM tools to move opportunities. Build product knowledge and pursue ambitious results to earn trust and grow with the team.

Qualifications

• Proven automotive sales experience; premium or luxury-brand experience is a strong plus.
• Genuine enthusiasm for Acura, automotive technology, and the driving experience.
• A proactive, competitive mindset with the discipline to turn activity into results.
• Confidence communicating in person, by phone, through text, and on video.
• Comfort with technology and a willingness to adopt a modern, paperless sales process.
• Consistent CRM habits, strong follow-through, and attention to detail.
• Energy, professionalism, and the ability to earn trust without pressuring customers.
• A coachable attitude and the ambition to build a successful long-term career.

Responsibilities

• Create opportunities. Engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.
• Bring the vehicles to life. Deliver compelling presentations and test drives that connect each vehicle’s features to the customer’s needs.
• Own your follow-up. Use our CRM and digital tools to stay organized, manage your pipeline, and keep every opportunity moving.
• Make buying feel straightforward. Guide customers through our paperless sales process with confidence, clarity, and professionalism.
• Know your product. Build your knowledge of the Acura lineup and competing premium vehicles.
• Pursue results. Set ambitious goals, take coaching seriously, and stay accountable for your performance.
• Build lasting relationships. Deliver an experience that gives customers a reason to return—and recommend you.

Skills

CRM proficiency

Communication

Digital sales

Premium-brand experience

Tools

CRM systems

Job description

McDaniels Acura in Columbia, SC seeks an experienced Acura Brand Specialist to sell premium vehicles with a modern, paperless approach. You will engage showroom customers, respond to digital inquiries, and develop business through proactive outreach and referrals.

Deliver compelling presentations, conduct test drives, and own follow-up using CRM tools to move opportunities. Build product knowledge and pursue ambitious results to earn trust and grow with the team.