Activation & Nurture Growth Marketing Manager

Intuit; Austin (TX); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit is seeking a role to own audience progression for QuickBooks Advanced, building and optimizing nurture and outbound programs across channels. You will design, launch, and continuously optimize campaigns to move priority accounts toward SQLs and SQOs.

The position emphasizes data-driven decision making, cross-functional collaboration with PMM and Craft/Channel teams, and ongoing program maintenance to adapt to shifting priorities in a fast-paced environment.

Qualifications

• Experience running lifecycle, nurture, or ABM programs in a B2B context.
• Comfort working with funnel and account-progression data to identify movement blockers.
• Ability to design, test, and adjust programs independently and iteratively.

Responsibilities

• Own account progression and design plays to move priority prospects forward across channels.
• Design and build activation programs translating demand thesis into live, cohesive audience experiences.
• Continuously optimize based on performance data and escalate strategic questions as needed.
• Maintain active programs to prevent decay amid shifting priorities.
• Collaborate with Integrated Campaign Lead, PMM, and Craft/Channel teams to ensure program success.
• Escalate resource or budget needs and campaign-strategy questions to leadership.

Skills

Lifecycle marketing

Nurture programs

ABM programs

Data analysis

Campaign optimization

Education

BA/BS in Marketing or related field

Tools

Marketo

Demandbase

Campaign analytics tools

Job description

Intuit is seeking a role to own audience progression for QuickBooks Advanced, building and optimizing nurture and outbound programs across channels. You will design, launch, and continuously optimize campaigns to move priority accounts toward SQLs and SQOs.

The position emphasizes data-driven decision making, cross-functional collaboration with PMM and Craft/Channel teams, and ongoing program maintenance to adapt to shifting priorities in a fast-paced environment.