Staff Product Marketing Manager — Upgrade & Growth

Intuit Inc.; San Francisco (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit Inc. is seeking a Staff Product Marketing Manager for the Emerging Mid-Market Marketing Team to own the upgrade path from QuickBooks Online to QuickBooks Advanced.

You will partner with Product and Product Growth to shape prompts, offers, and flows, and define the upgrade narrative and value proposition for mid-market customers. Data-driven marketer with strong experimentation skills, able to communicate clearly with cross-functional teams.

Qualifications

• BA/BS required; MBA preferred.
• 8+ years of experience in product marketing, product management, or a related customer-lifecycle role.
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience.
• Strong communication skills with the ability to write clear, customer-facing messaging as well as align stakeholders internally
• Comfort working in ambiguity, with a bias toward testing and iterating
• Fluent in a range of AI tools and able to incorporate them into your workflow

Responsibilities

• Own the upgrade strategy: Define who should upgrade to Advanced and why, and own how that targeting and value story evolves as the customer base and product change.
• Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape in-product prompts, offers, and flows, bringing the customer and market perspective into every decision that touches the upgrade path
• Define the upgrade narrative and value proposition: Own the positioning and value story, and partner with channel teams to bring that to life
• Lead with experimentation: Bring a strong bias toward testing and experimentation

Skills

Product marketing

Cross-functional

Strong communication

Ambiguity tolerance

AI tools

Education

BA/BS required

MBA preferred

Job description

Intuit Inc. is seeking a Staff Product Marketing Manager for the Emerging Mid-Market Marketing Team to own the upgrade path from QuickBooks Online to QuickBooks Advanced.

You will partner with Product and Product Growth to shape prompts, offers, and flows, and define the upgrade narrative and value proposition for mid-market customers. Data-driven marketer with strong experimentation skills, able to communicate clearly with cross-functional teams.