Growth Marketing Manager, Mid-Market Demand Generation

Intuit; Austin (TX); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit is seeking a role to own audience progression for QuickBooks Advanced, building and optimizing nurture and outbound programs across channels. You will design, launch, and continuously optimize campaigns to move priority accounts toward SQLs and SQOs.

The position emphasizes data-driven decision making, cross-functional collaboration with PMM and Craft/Channel teams, and ongoing program maintenance to adapt to shifting priorities in a fast-paced environment.

Qualifications

• Experience running lifecycle, nurture, or ABM programs in a B2B context.
• Comfort working with funnel and account-progression data to identify movement blockers.
• Ability to design, test, and adjust programs independently and iteratively.

Responsibilities

• Own account progression and design plays to move priority prospects forward across channels.
• Design and build activation programs translating demand thesis into live, cohesive audience experiences.
• Continuously optimize based on performance data and escalate strategic questions as needed.
• Maintain active programs to prevent decay amid shifting priorities.
• Collaborate with Integrated Campaign Lead, PMM, and Craft/Channel teams to ensure program success.
• Escalate resource or budget needs and campaign-strategy questions to leadership.

Skills

Lifecycle marketing

Nurture programs

ABM programs

Data analysis

Campaign optimization

Education

BA/BS in Marketing or related field

Tools

Marketo

Demandbase

Campaign analytics tools

Job description

Overview

Job Overview

This role owns audience progression for Quick Books Advanced: identifying where priority prospects are getting stuck in the funnel and designing the plays that move them forward. Operating as the always-on activation layer beneath the motion's Integrated Campaign Lead, this person designs, builds, launches, and optimizes the nurture, outbound, email, and batch-and-blast programs that turn campaign strategy into account movement, and is measured on whether accounts actually progress toward SQLs and SQOs.

Responsibilities

• Own account progression. Identify where priority prospects are stalling in the funnel and design the specific plays, nurture, outbound, email, batch-and-blast, needed to move them forward. This is continuous, always-on work.
• Design and build activation programs. Translate the Integrated Campaign Lead's demand thesis into live, running programs across owned channels and lifecycle marketing, creating one coherent audience experience.
• Optimize continuously based on live performance. Test, scale, or stop programs based on what's actually moving accounts. Surface strategic questions raised by performance data to the Integrated Campaign Lead directly.
• Prevent program decay. Keep activation programs live and current as organizational or campaign priorities shift.
• Partner cross-functionally within your lane. Work closely with the Integrated Campaign Lead, PMM, and Craft/Channel teams (Paid, Web, Events) whose specialist execution your programs may depend on.
• Escalate what's actually yours to escalation. Bring resourcing conflicts, budget needs outside current allocation, and campaign-strategy-level questions to the Integrated Campaign Lead or Motion Lead promptly.

Qualifications

• Experience running lifecycle, nurture, or ABM programs in a B2B context, with a track record of moving accounts through funnel stages.
• Comfort working with funnel and account-progression data to identify where movement is stalling and why.
• Ability to design and test programs independently and adjust based on results.
• Strong marketing-automation fluency (Marketo, Demandbase, or comparable platforms) and real judgment on execution within a Campaign Lead's strategy.
• Clear written and verbal communication, able to flag a strategic risk to a Campaign Lead or Motion Lead concisely and with a recommendation attached.
• BA/BS in Marketing, Business, or related field.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Sacramento $154,500 - $209,000