ABM & Lifecycle Activation Manager

Intuit; Carson City (NV); On-site; USD 155,000 - 209,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit is seeking a marketing activation leader to own audience progression for QuickBooks Advanced. You will identify where priority prospects stall in the funnel and design plays across nurture, outbound, email, and batch-and-blast programs to move accounts toward SQLs and SQOs.

Partner with the Integrated Campaign Lead, PMM, and cross-functional teams to translate demand into a coherent audience experience.

Qualifications

• Experience running lifecycle, nurture, or ABM programs in a B2B context.
• Fluent with funnel and account-progression data to identify blockages.
• Ability to design and test programs independently and adjust based on results.
• Strong marketing-automation fluency with Marketo, Demandbase, or comparable platforms.

Responsibilities

• Own account progression. Identify where priority prospects stall and design plays to move them forward.
• Design and build activation programs across owned channels and lifecycle marketing.
• Optimize programs based on live performance; test, scale, or discontinue as needed.
• Prevent program decay; keep activation programs current with shifting priorities.
• Collaborate with Integrated Campaign Lead, PMM, and Craft/Channel teams.

Skills

Lifecycle programs

ABM

Marketing automation

Data-driven decision making

Education

BA/BS in Marketing, Business, or related field

Tools

Marketo

Demandbase

Campaign tools

Job description

Intuit is seeking a marketing activation leader to own audience progression for QuickBooks Advanced. You will identify where priority prospects stall in the funnel and design plays across nurture, outbound, email, and batch-and-blast programs to move accounts toward SQLs and SQOs.

Partner with the Integrated Campaign Lead, PMM, and cross-functional teams to translate demand into a coherent audience experience.