Account Strategist (Remote, Panama City)

Blacksmith Agency; Pennsylvania; Remote; USD 65,000 - 95,000; Full time

Job summary

Blacksmith Agency LLC is seeking an Account Strategist to own paid media campaigns for B2B and growing-brand clients. You will drive targeting, budgets, and the narrative on client calls, serving as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS and CPA, and create 90-day roadmaps for each client. Strong US English communication on live calls is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Proven track record of improving ROAS or lowering CPA.

Responsibilities

• Paid media ownership across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking setup with GA4, Tag Manager and platform pixels.
• 90-day and quarterly roadmaps for each client; explain numbers on calls.

Skills

Google Ads

Meta Ads

Account management

US English

B2B marketing

Tools

GA4

Tag Manager

Microsoft Ads

LinkedIn Ads

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.