Account Manager Omnichannel

Bimbo Bakeries; Cincinnati (OH); On-site; USD 88,000 - 116,000; Full time

Job summary

Join a leading global baking company as an Account Manager in Omnichannel Sales Leadership. This role is pivotal in driving brand growth through strategic insights and innovative marketing solutions. You will collaborate with diverse teams to create shopper-centric activations and manage account-specific programs. With a focus on data-driven decision-making and strong communication, you will lead initiatives that enhance brand equity and drive sales. Enjoy a competitive salary, comprehensive benefits, and a vibrant work culture that values diversity and personal growth.

Benefits

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Qualifications

• 5+ years of Account Management experience required.
• Experience with IRI/Nielsen preferred.
• Retail Media Network & Paid Search experience a strong plus.

Responsibilities

• Analyze shopper and consumer research to develop marketing solutions.
• Manage omnichannel search and display programs from inception to implementation.
• Collaborate with cross-functional teams to optimize strategies.

Skills

Account Management

Omnichannel Marketing

Data Analysis

Project Management

Communication Skills

Education

Undergraduate degree in Marketing

MBA

Tools

MS Outlook

MS Word

MS PowerPoint

MS Excel

MS Teams

Job description

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.#LI-LF1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $88,500 - $115,100

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

Omnichannel Sales Leadership is a vital component of our integrated marketing approach to driving category, brand, and share growth with our top customers. Omnichannel marketing amplifies our brand's strategies and marries them with each customer's strategic priorities to ultimately develop insight-driven programming to drive profitable sales and household penetration of our strategic brands.

The Account Manager-Omnichannel is responsible for developing insights for brands and retailers, working with the agencies to develop insight-based programs and sell-in the programs with the Customer Account Leaders. The associate will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper, and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, and the omnichannel marketing agency.

Key Job Responsibilities:

*Analyze various shopper and consumer research, data, and insight tools to develop high value omnichannel marketing solutions and programs for our customers that support each customer and brand's marketing strategy.

*Manage account-specific omnichannel search and display programs from inception to implementation through collaboration with customers, sales, brand marketing, agency, and other cross functional leaders to ensure the strategy is executed at the customer level.

*Understand retail strategies and trends to identify key opportunities for customers.

*Partner with brand and customer teams to develop comprehensive omnichannel plans that achieve household penetration, velocity, and merchandising goals to ultimately drive brand equity and category growth.

*Develop strong, collaborative partnerships with assigned customer marketing contacts, leading co-creation sessions to recommend future strategy through omnichannel insights.

*In partnership with the sales team, lead development, implementation, and execution of the omnichannel strategy through planning and budgeting with key stakeholders.

*Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.

*Actively operate budget at customer and brand level for each assigned customer and ensure proper invoicing and reconciliation throughout the life of the program spend.

*Manage the development of promotional materials with internal teams and ensure proper execution at customer such as creative implementation for customer-specific programs/events.

*Proactively act as a champion of the Omnichannel Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Omnichannel Marketing.

*Be responsible for eCommerce commercial sales & retailer engagement at key growth customers and their banners, inclusive of Pickup/Delivery specific promotional calendar and Ocado fulfillment centers.

*Full ownership of Customer Omnichannel P&L while achieving positive ROI levels.

*Focus on optimizing Go-To-Market (GTM) for retailer, business planning, Terms & Conditions negotiation and JBP engagement.

*Be proficient with tools & technology to win in Omnichannel:

oFully vested in the latest tools & technology in the space including but not limited to Search, Navigation, Ratings & Reviews, Taxonomy, In-Store Activations etc. to drive key KPIs.

*Leads the implementation of all corrective actions with customer.

*Collaborate with Omnichannel Marketing Lead and Analytics leads to increase conversion.

*Lead, coach, and develop direct report, Omnichannel Senior Analyst.

*Proficiency in MS Outlook, Word, PowerPoint, Excel and Teams.

Key Behavioral Competencies:

• Entrepreneurial mindset: The candidate will be extremely flexible in a fast-paced, ever-changing environment, has the confidence to build strong relationships with top retailers, and collaborates effectively in a cross-functional team setting.
• Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally.
• Agile: This candidate will be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.
• Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.
• Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner.
• Organized: Possesses strong Project Management skills and can juggle multiple projects.

Qualities you should have:

*TEAM PLAYER

*5+ years of Account Management experience.

*Self-starter with an entrepreneurial spirit.

*Ability and willingness to travel up to 20%.

*Results Oriented.

*Intellectual curiosity.

Education and Work History:

*2+ years of prior Brand, Shopper and/or e-Commerce Marketing experience.

*An undergraduate degree in Marketing, Business or Economics or equivalent work experience, MBA a strong plus.

*Retail Media Network & Paid Search experience a strong plus.

*Experience with IRI/Nielsen preferred.

*Kroger Customer and Kroger Precision Marketing experience a strong plus.

*DSD (Direct Store Delivery) experience a strong plus.

*Experience with Circana and Stratum preferred.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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