Account Manager - Atlanta, GA

Bacardi; Atlanta (GA); Sur place; USD 60 000 - 90 000; Plein temps

Résumé du poste

Bacardi is seeking an Account Manager to own a defined universe of on-premise accounts in the assigned territory and drive profitable growth through strong relationships, disciplined execution, and robust commercial planning.

The role blends account development, activation execution, training, reporting discipline, and market intelligence to grow Bacardi brands while building long-term partnerships with priority outlets.

Qualifications

• Bachelor's degree preferred.
• Typically 2-3 years of experience in beverage alcohol, hospitality, supplier, distributor, restaurant, nightlife, or bar operations.
• Experience working with independent on-premise accounts and cocktail programs is preferred.
• Strong presentation, communication, and negotiation skills with the ability to engage customers and stakeholders.
• Strong organizational and territory management skills with the ability to prioritize multiple accounts.

Responsabilités

• Manage and strengthen relationships within a designated universe of on-premise accounts through regular, consultative engagement.
• Lead meetings with key account stakeholders to present Bacardi brands, identify growth opportunities, and build long-term commercial plans.
• Execute activities that drive sales, activation quality, drink features, promotional programming, and staff education across the account base.
• Deliver sales objectives within the assigned account universe, including distribution gains, menu features, program execution, and account development.
• Achieve year-over-year growth across the account list while delivering monthly KPIs tied to execution, rate of sale, and commercial impact.

Connaissances

Presentation skills

Negotiation skills

Communication skills

Territory management

Formation

Bachelor's degree

Description du poste

ACCOUNT MANAGER

The Account Manager owns a defined universe of on-premise accounts and is responsible for delivering profitable growth across that account base through strong relationship management, disciplined execution, and high-quality commercial planning. This role blends account development, activation execution, training, reporting discipline, and market intelligence to grow Bacardi brands within priority outlets while building long-term customer partnerships.

Role Purpose

The Account Manager manages a designated list of on-premise accounts within an assigned territory and is accountable for growing volume, visibility, distribution, and brand advocacy within that universe in a profitable way. Success in role requires a consultative, influential approach that strengthens customer relationships, improves execution quality, and converts market opportunities into sustainable business growth.

What the role owns

A defined universe of on-premise accounts and the commercial performance of that account base. Account-level execution of distribution, visibility, menu presence, activation quality, and promotional programming. Customer relationships, joint business development, and account-level growth plans. Account reporting discipline, KPI tracking, and communication of market intelligence to leadership. Budget stewardship across T&E and local activation investment.

What the role must deliver:

• Weekly / ongoing:
  • Execute planned account calls, activation activity, trainings, and customer engagement against priority objectives.
  • Maintain accurate and timely reporting on account visits, KPI progress, competitor activity, and commercial accomplishments.
  • Identify opportunities and risks across the account universe and recommend actions to improve performance.
• End of each Quarter:
  • Deliver quarterly KPI targets across the assigned account universe, including growth, execution, and programming objectives.
  • Show clear progress against account plans through improved visibility, stronger features, quality activations, and stronger customer relationships.
  • Maintain budget discipline and demonstrate that activation spend is being directed toward the highest-value opportunities.
• End of Year:
  • Deliver profitable year-over-year growth across the assigned account universe.
  • Demonstrate sustained progress in distribution, menu presence, promotional impact, and account-level commercial execution.
  • Build stronger long-term account relationships and leave behind a healthier, better-developed account base than at the start of the year.

Key Responsibilities

• Manage and strengthen relationships within a designated universe of on-premise accounts through regular, consultative, and influential engagement.
• Lead meetings with key account stakeholders to present Bacardi brands, identify growth opportunities, and build long-term commercial plans.
• Execute activities that drive sales, activation quality, drink features, promotional programming, and staff education across the account base.
• Deliver sales objectives within the assigned account universe, including distribution gains, menu features, program execution, and account development.
• Achieve year-over-year growth across the account list while delivering monthly KPIs tied to execution, rate of sale, and commercial impact.
• Track all activity in the required reporting platform, including account calls, KPI progress, trainings, accomplishments, competitive activity, and special projects.
• Manage T&E and monthly activation budgets responsibly, ensuring spend supports clear commercial priorities and strong return on investment.
• Participate in weekly and monthly market planning routines to align account activity with territory and market priorities.
• Represent the business at key local events and execute national initiatives in-market where they fit the local commercial strategy.
• Stay informed on customer, consumer, and competitive trends; translate those insights into account-level actions and commercial recommendations.
• Provide timely updates to leadership on market conditions, competitive moves, distributor changes, and factors that may affect volume delivery.
• Support promotional and event activity that may take place during evenings and weekends when required by the business.

Skills and Experience

• Bachelor's degree preferred.
• Typically 2-3 years of experience in beverage alcohol, hospitality, supplier, distributor, restaurant, nightlife, or bar operations
• Experience working with independent on-premise accounts, cocktail programs, beverage directors, bar managers, and hospitality operators preferred. Demonstrated ability to build strong customer relationships and influence account decisions through a consultative, consumer-focused selling approach
• Strong presentation, communication, and negotiation skills with the ability to engage customers, distributor partners, and internal stakeholders.
• Strong organizational and territory management skills with the ability to prioritize multiple acco