Sales Account Executive

North Carolina Association of Broadcasters Educational Foundation, Inc; Raleigh (NC); On-site; USD 55,000 - 90,000; Full time

Job summary

CBS 17 (WNCN) is seeking a hungry, high-energy Multi-Platform Account Executive to sell TV and digital marketing solutions in the Raleigh area. You will build relationships with direct clients and agencies, own the full sales cycle, and collaborate with cross-functional teams to launch campaigns that deliver measurable results.

The ideal candidate has 1–3 years in sales or related fields, strong presentation skills, and a track record of turning opportunities into revenue.

Qualifications

• 1–3 years of experience in sales, advertising, media, or business development.
• Strong communication skills and comfortable presenting to decision-makers.
• Competitive, self-motivated, and organized with goal-driven mindset.
• Ability to sell solutions, not just spots.
• Experience selling TV/digital, CTV/streaming, programmatic, or paid social/search.
• Proficient with Excel, PowerPoint, Teams, and CRM systems.
• Team-first attitude with ability to work independently.

Responsibilities

• Sell TV and digital marketing solutions to local and regional clients.
• Build relationships with direct clients and agencies in the Raleigh-Durham market.
• Own full sales cycle from prospecting to close to launch and optimization.
• Collaborate with digital, marketing, and production teams to deliver campaigns.
• Maintain CRM pipeline and forecast accurately.

Skills

Sales

Communication

Presentation skills

CRM

Independence

Excel

PowerPoint

Teams

CTV/Streaming sales

Tools

CRM systems

Excel

PowerPoint

Teams

Job description

Nexstar Media Groupis America’s largest local TV and media company, with nearly 200 owned or partner stations in 116 markets and a fast-growing digital business. At CBS 17 (WNCN), we cover what matters across the Triangle and beyond—breaking news, weather, sports, and community storytelling—on-air and across streaming, social, and digital.

We’re looking for a hungry, high-energy Multi-Platform Account Executivewho loves building relationships, winning new business, and creating smart marketing campaigns that actually work. If you’re competitive, organized, and want a career path in modern media + marketing, this role is for you.

• Sell TV + digitalmarketing solutions that help local and regional businesses grow (broadcast, streaming/CTV, programmatic, paid social, paid search, and more).
• Build relationships with direct clients and agenciesacross the Raleigh-Durham-Fayetteville market.
• Own the full sales cycle: prospect ? pitch ? close ? launch ? optimize ? recap.
• Create big, creative, results-driven ideas—then work with our digital, marketing, and production teams to bring them to life.
• Prospect consistently and develop new revenuein non-traditional categories (think: new-to-TV advertisers, digital-first brands, challenger brands, franchise groups).
• Present campaigns with confidence—using insights, examples, and performance expectations that make sense to clients.
• Negotiate and structure agreements that hit client goalsand station revenuetargets.
• Track your activity and pipeline in CRM, forecast accurately, and manage deadlines like a pro.
• Stay curious and keep learning as the media world evolves (streaming, creators, measurement, AI tools, etc.).
• Be a great teammate—collaborate across sales, digital, creative services, traffic, and finance so campaigns launch clean and deliver strong results.

What success looks like

• You’re building a healthy pipeline and consistently bringing in new business.
• You grow accounts from single-platform buys into integrated TV + digitalpartnerships.
• Your clients renew because you deliver great service, strong ideas, and measurable outcomes.

Requirements

What we’re looking for

• 1-3 yearsof experience in sales, advertising, media, marketing, or business development (TV/digital experience is a plus—but if you’re a fast learner, we’ll train).
• Strong communication skills and comfortable presentingto decision-makers.
• Competitive, self-motivated, and organized—someone who loves goals and chasing wins.
• Able to think strategically: you don’t just sell spots—you sell solutions.
• Comfortable using tools like Excel, PowerPoint, Teams, and CRM systems.
• A team-first attitude with the ability to work independently.
• Experience selling CTV/streaming, programmatic, paid social, or paid search.

Nice to have (not required)

• Agency-side experience or experience managing agency relationships.
• Local market knowledge in Raleigh/Durham/Chapel Hill/Cary/Fayetteville and surrounding counties.

Work style / environment

This is an in-office rolewith time spent both at your desk and in the field.

• In-office: proposal building, prospecting calls, presentations, CRM/pipeline updates, internal meetings.
• In the field: client meetings, agency visits, community events, and station engagements.
• Occasional lifting of materials for presentations/events may be required.

Why CBS 17

• A trusted local news brand with major reach across TV + digital.
• A collaborative team environment with resources to help you win.
• A role where you can build real marketing skills and a long-term sales career.

***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****