Digital Account Executive - WSOC TV

Cox Media Group, LLC.; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Cox Media Group in Charlotte, NC is seeking a Digital Account Executive to drive new revenue and deepen digital advertising partnerships across local markets. You will own the full sales cycle, develop customized campaigns, and partner with internal teams to deliver measurable results.

The role emphasizes prospecting, achieving revenue goals, and building lasting client relationships through strategic digital solutions such as streaming, search, social, and analytics, with coaching support and

Qualifications

• 2+ years of experience in new business development, outside sales, or digital advertising sales.
• Proven ability to drive revenue growth through digital marketing campaigns.
• Strong understanding of the digital advertising ecosystem and performance metrics.

Responsibilities

• Identify, qualify, and develop new business opportunities through prospecting and referrals.
• Build and maintain a robust sales pipeline with target accounts.
• Generate revenue through new accounts and expanding digital investments with existing clients.
• Own the full sales cycle from prospecting to close and post-sale support.
• Present customized digital marketing solutions (Streaming/OTT, Paid Search, SEO, Online Video, Social).
• Prepare and recommend strategies to achieve revenue goals.
• Maintain strong client relationships and coordinate with internal teams for campaign execution.

Skills

New business development

Digital advertising sales

CRM

Communication & negotiation

Time management

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

MS Office

Job description

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Job Title: Digital Account Executive - WSOC TV

Position Overview

Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. This is the ideal opportunity for a talented Digital media specialist to take their career to the next level of professional and personal financial success. We are marketing experts – leveraging our premier Television and Digital advertising solutions to create best-in-class local marketing campaigns for our clients nationwide. If you want to be the best at selling Digital campaigns, come join the best. We will coach you up to the next level of your career.

CMG Charlotte has an exciting opportunity to join our team of elite Sales professionals. If you are ready to commit to driving new and incremental revenue with our comprehensive digital marketing solutions. We will position you for success.

The ideal candidate thrives in a coaching environment, is knowledgeable about digital advertising, and is passionate about identifying growth opportunities for clients that deliver real-world business results.

Essential Duties and Responsibilities

• Identify, qualify, and develop new business opportunities through prospecting, cold calling, networking, and referrals.
• Build and maintain a robust sales pipeline by consistently working target accounts.
• Generate revenue through new account acquisition and by growing digital investment from existing clients.
• Own the full sales cycle from prospecting through close, with post-sale collaboration for long-term client success.
• Develop and present customized, performance-focused digital marketing solutions, including (but not limited to): Streaming/OTT, Paid Search and SEO, Online Video and Display, Social Media Advertising and Attribution and Analytics-Driven Solutions.
• Prepare, analyze, and recommend digital marketing strategies that achieve and exceed revenue goals.
• Build strong, long-term client relationships through proactive communication via phone, video conferencing, email, and in-person meetings.
• Partner with internal teams to ensure seamless campaign execution and account stewardship.
• Provide accurate traffic instructions and support account maintenance, including post-campaign reporting.
• Attend sales meetings, training sessions, and ongoing professional development programs.
• Utilize CRM tools (e.g., HubSpot) to manage daily activity, pipeline development, forecasting, and reporting.

Minimum Qualifications

• 2 years of experience in new business development, outside sales, or media/digital advertising sales.
• Proven ability to drive revenue growth through digital marketing campaigns.
• Strong understanding of the digital advertising ecosystem, customer attribution, and performance metrics.
• Results-oriented mindset with strong prospecting, presentation, and closing skills.
• Excellent communication, negotiation, and relationship-building abilities.
• Highly organized with strong attention to detail and time management skills.
• Tech-savvy with CRM systems and Microsoft Office (PowerPoint, Excel, Word).
• Valid driver’s license with acceptable driving record and reliable transportation.

Preferred Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• Experience selling digital advertising solutions in a local or regional media environment.
• Knowledge of integrating digital campaigns with television, streaming or multi-platform media strategies.
• Demonstrated history of exceeding sales goals.

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.