Account Executive, WPTV

Media Networks, Inc.; West Palm Beach (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Uncapped commission

Mileage allowance

Benefits package

Job summary

WPTV, the E.W. Scripps NBC affiliate in West Palm Beach, Florida, is seeking an Account Executive to serve as a trusted advisor to local businesses.

You will deliver multi-platform advertising solutions across broadcast TV and digital channels to drive real results. You'll combine strategic thinking with relationship-building to grow accounts, apply the Scripps Sales Process, and manage a CRM-driven sales funnel.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Experience in strategic account management and digital execution is preferred.
• Strong interpersonal and presentation abilities are essential.

Responsibilities

• Sell advertising solutions to local and regional businesses and agencies.
• Apply the SSP process to analyze needs and tailor advertising solutions.
• Facilitate digital marketing opportunities beyond TV airtime.
• Prospect, schedule, analyze needs, develop and close customized solutions.
• Use ratings data and market trends to negotiate rates and maximize revenue.
• Build strong client relationships and pursue referrals for new business.
• Manage CRM-based sales funnel and report activity to leadership.
• Collaborate on creative development and campaign production aspects.

Skills

Sales

Strategic account management

Communication skills

Presentation skills

Time management

Organizational skills

CRM familiarity

Education

BS/BA in related discipline

Tools

Microsoft Office

Google Workspace

CRM software

Video conferencing tools

Job description

Are you a sales professional who thrives on helping businesses grow? WPTV, The E.W. Scripps NBC affiliate in West Palm Beach, Florida, is seeking an Account Executive who will serve as a trusted advisor to local businesses, delivering innovative multi-platform advertising solutions that drive real results. You'll combine strategic thinking with relationship-building skills to help clients reach their customers through everything from broadcast television to cutting-edge digital marketing platforms.

WHAT YOU'LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused.
• Highly creative and innovative thinker.
• Strong influencing, selling and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel and PowerPoint).
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.).

WHAT WE'LL OFFER:

• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• Extensive Scripps Sales Process training
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program.

More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

WHERE YOU'LL LIVE, WORK AND PLAY:

West Palm Beach offers the perfect blend of professional opportunity and Florida lifestyle. Located in the heart of Palm Beach County, this vibrant coastal city boasts year-round sunshine, pristine beaches, and a thriving cultural scene. The downtown area features world-class dining, entertainment at CityPlace and Clematis Street, and the renowned Norton Museum of Art. Sports enthusiasts enjoy spring training baseball, professional golf tournaments, and easy access to water activities from fishing to sailing. The region's strong economy supports diverse industries beyond tourism, while maintaining a relaxed atmosphere that makes work-life balance achievable. With no state income tax, excellent schools, and proximity to both Miami and the Treasure Coast,