Account Executive, WTMJ

Media Networks, Inc.; Milwaukee (WI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Uncapped commission

Mileage allowance

Training program

Career path

Health benefits

401(k) match

Disability insurance

Life insurance

ID protection

Pet discount program

Employee assistance program

Job summary

Media Networks, Inc. in Milwaukee, WI is seeking an energetic media sales professional to sell advertising solutions to local and regional businesses and agencies. You will apply the Scripps Sales Process to analyze needs and tailor campaigns that deliver strong ROI.

In addition to TV airtime, you will help clients leverage digital marketing options, manage a robust sales funnel in a CRM, and build lasting relationships through excellent service and compelling campaigns.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Responsibilities

• Sell advertising solutions to local and regional businesses and agencies.
• Apply the Scripps Sales Process (SSP) to analyze needs and tailor customized advertising solutions.
• Facilitate digital marketing options beyond television airtime.
• Prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales.
• Use ratings data and market trends to negotiate program ratings and advertising rates with agencies.
• Serve as trusted advisor, grow accounts and generate referrals.
• Perform client services including media avail negotiations, copy writing, and revenue collection.
• Manage sales funnel via CRM systems and track KPIs and activity.
• Contribute to campaign development through client communication and needs analysis, storyboard and concept creation.
• Build and maintain client relationships, including entertaining clients.
• Perform routine admin functions and communicate with leadership on account status.

Skills

Sales experience

Presentation skills

Communication skills

Analytical thinking

Time management

Education

BS/BA in related discipline

Tools

CRM systems

Microsoft Office

Google Workspace

Video conferencing platforms

Job description

WHAT YOU'LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

WHAT WE'LL OFFER:

• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• Extensive Scripps Sales Process training
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

Milwaukee, Wisconsin offers an exceptional quality of life with big-city amenities and Midwestern charm. Located on the western shore of Lake Michigan, Milwaukee boasts beautiful lakefront parks, vibrant neighborhoods, and a thriving cultural scene. The city is renowned for its rich brewing heritage, world-class museums including the Milwaukee Art Museum and Harley-Davidson Museum, and passionate sports fans supporting the Brewers, Bucks, and Packers just 90 minutes north. Milwaukee's food scene has exploded in recent years, featuring everything from classic supper clubs to innovative farm-to-table restaurants. With affordable housing, excellent schools, numerous festivals throughout the summer including the famous Summerfest, and easy access to outdoor recreation, Milwaukee provides an outstanding environment for both career