Account Executive, SMB - Base44

Base44; Salt Lake City (UT); On-site; USD 70,000 - 110,000; Full time

Job summary

Base44 is building a foundational Go-To-Market team to sell its AI-powered software development platform for SMBs. The role focuses on owning the full sales cycle, blending outbound, inbound, and product-led opportunities to drive pipeline and revenue.

You will collaborate with Base44 and Wix leadership to turn technical innovation into tangible business value, shaping messaging and the go-to-market motion for scale.

Qualifications

• 2+ years of B2B sales experience in a technology company
• Experience in SMB environments with shorter sales cycles and high-volume deal flow
• Experience with PLG or 'land and expand' motions
• Familiarity with AI, ML, or developer-centric SaaS
• Self-motivated, goal-oriented, comfortable with startup ambiguity
• Strong communication skills for technical and non-technical audiences

Responsibilities

• Balance outbound with inbound and product-led opportunities to create a pipeline
• Understand customer workflows and demonstrate Base44 value through discovery and demos
• Manage the buying process with stakeholders and close commercial terms
• Partner with Account Management on handoff and expansion
• Translate Base44 AI capabilities into business language for CXOs and Founders
• Shape sales motion, messaging, and segmentation to enable future scale
• Identify high-potential prospects and build early market momentum
• Provide market feedback to influence product roadmap and positioning
• Maintain a clean CRM and accurate deal forecasting to support growth

Skills

B2B sales

quota attainment

SMB sales

PLG or land and expand

AI/ML familiarity

startup mindset

strong communication

Job description

Job Description

We're building the foundational Go-To-Market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you'll be at the forefront of a category-defining shift in how software is built- bringing a transformative product to the SMB segments. This is a high-impact, high-velocity role for a seller who thrives in an entrepreneurial environment. You won't just be following a playbook; you'll be helping to write it. Working closely with Base44 and Wix leadership, you will drive the full sales cycle, turning technical innovation into tangible business value for our customers.

In Your Day-to-day, You Will

• Balance outbound with inbound and product-led opportunities. Reps need to create a pipeline, but this isn’t an outbound-only role.
• Ability to understand the customer’s workflow and show how Base44 solves a real business problem through discovery and tailored demos
• Managing the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close.
• Partnering with AM on handoff and expansion.
• Turn Base44's AI capabilities into "business-speak" that resonates with CXOs, Product Leads, and Founders
• Shape the foundational sales motion, including messaging, outreach strategies, and customer segmentation to support future scale
• Identify and convert high-potential prospects, building the early momentum that defines our market presence
• Act as a critical feedback loop between the market and our product team to influence the roadmap and positioning
• Maintain a clean CRM and provide accurate deal forecasting to support our rapid growth

We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

Qualifications

• 2+ years of B2B sales experience in a technology company, with a proven track record of smashing quotas
• Experience in SMB environments with shorter sales cycles and high-volume deal flow
• Experience with PLG or "land and expand" motions, leveraging ICs to drive organizational adoption
• Familiarity with AI, ML, or developer-centric SaaS-comfortable discussing technical workflows with stakeholders
• Self-motivated, goal-oriented, and comfortable with the ambiguity of a "startup within a giant" environment
• Strong communication skills with the ability to tailor complex messaging to technical and non-technical audiences

Additional Information

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we're changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.