Sales Manager, SMB - Base44

Wix; San Diego (CA); Hybrid; USD 110,000 - 130,000; Full time

Job summary

Wix, via its Base44 platform, is assembling a front-line SMB Sales Manager to lead a high-velocity team of Account Executives in the San Diego or Salt Lake City area. You will hire, onboard, and ramp new reps, while coaching to balance outbound, inbound and product-led opportunities.

You will shape the SMB motion, forecast pipelines, and drive AI-assisted selling across deals, with close collaboration to ensure success and expansion.

Qualifications

• 6+ years of B2B sales experience in technology.
• 2+ years directly managing quota-carrying AEs.
• Proven track record of exceeding quota in SMB with high-volume deals.
• Hands-on use of AI with your team to improve selling or operations.
• Strong emotional intelligence; able to lead through ambiguity and change.
• Experience with PLG or land and expand motions.
• Familiarity with AI, ML, or developer-centric SaaS and technical workflows.

Responsibilities

• Lead, coach, and grow a team of SMB Account Executives, including hiring, onboarding, and ramping new reps.
• Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs.
• Balance outbound with inbound and product-led opportunities to ensure diverse pipeline.
• Coach reps on discovery and tailored demos connecting Base44 to customer workflows.
• Help reps manage the buying process by aligning decision-makers and navigating terms.
• Stay close to key deals and participate as a player-coach to move outcomes.
• Partner with Account Management on handoffs and expansion.
• Shape the SMB sales motion, including messaging and customer segmentation for scale.
• Accurately forecast, manage pipeline coverage, and maintain CRM discipline.
• Read pipeline data to diagnose patterns and decide what to change.
• Bring AI into prep, outreach, call reviews, and coaching; share cross-org learnings.
• Act as a feedback loop to influence roadmap and positioning.

Skills

B2B sales

quota attainment

coaching

AI in selling

data-driven

PLG / land and expand

emotional intelligence

Job description

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As a front-line Sales Manager for our SMB segment, you’ll lead a high-velocity team of Account Executives, bringing a transformative product to small and mid-sized businesses. This is a high-impact role for a coach-first sales leader who thrives in an entrepreneurial environment. You won’t just follow a playbook, you’ll help write it, working closely with Base44 leadership to turn technical innovation into tangible business value for our customers. We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

In your day-to-day, you will:

Lead, coach, and grow a team of SMB Account Executives, including hiring, onboarding, and ramping new reps

Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs

Coach reps to balance outbound with inbound and product-led opportunities, so pipeline creation is never inbound-only

Coach reps on discovery and tailored demos that connect Base44 to a customer’s real workflow and business problem

Help reps manage the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close

Stay close to key deals and jump in as a player-coach where it moves the outcome

Partner with Account Management on handoff and expansion

Shape the foundational SMB sales motion, including messaging, outreach strategies, and customer segmentation to support future scale

Accurately forecast, manage pipeline coverage, and hold the team to CRM best practices

Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change

Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org

Act as a feedback loop between the market and the product team to influence roadmap and positioning

Qualifications

6+ years of B2B sales experience in a technology company, including 2+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates

Strong personal track record of exceeding quota in SMB environments with shorter sales cycles and high-volume deal flow

A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance

A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company

Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates

High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change

Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action

Experience with PLG or “land and expand” motions, leveraging ICs to drive organizational adoption

Familiarity with AI, ML, or developer-centric SaaS, and comfort discussing technical workflows with stakeholders

Self-motivated, goal-oriented, and comfortable with the ambiguity of a “startup within a giant” environment

Located in or near the Salt Lake City, Utah, or San Diego, California area

Additional Information

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.

Compensation:
The approximate base compensation is $110,000 - 130,000/yr for San Diego, California. In addition to the base pay, this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile, and ideal qualifications.