Account Executive - Graphics & Large-Format Sales

Craftsmen Industries, Inc.; Saint Charles (MO); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Career development opportunities

Benefits including Medical, Dental and

401(k) Match and Much More!

Job summary

Craftsmen Industries, Inc. in St. Charles, MO is seeking an Account Executive - Graphics to drive new business, manage assigned accounts, and expand market share in large-format and architectural graphics.

The role focuses on prospecting, building relationships, cross-selling, and collaborating with production, estimating, and project teams to deliver graphics solutions, while traveling up to 20% as needed and achieving quarterly sales targets.

Qualifications

• High School diploma (or equivalent) and 2+ years of B2B sales experience in large-format, architectural graphics, signage, or related visual communications.
• Proven ability to prospect, close new business, and grow existing accounts.
• Strong relationship-building and negotiation skills.
• Ability to manage a full sales cycle while meeting revenue and margin targets.
• Working knowledge of graphics, print, or project-based sales environments.
• Organized, self-motivated, and comfortable working within a defined market and sales channel.
• Proficient with CRM systems and standard sales tools.
• Proficient in Microsoft Outlook, Word, and Excel.
• Must demonstrate a consistent and stable work history, along with strong verbal and written communication skills.

Responsibilities

• Identify, target, and acquire new customers through disciplined, methodical prospecting and relationship-building activities.
• Develop and execute sales strategies to penetrate assigned markets and channels.
• Actively identify emerging markets, applications, and business opportunities for large-format and architectural graphics.
• Maintain and grow existing customer relationships by understanding client needs and providing tailored graphic solutions.
• Serve as the primary point of contact for assigned accounts, ensuring long-term customer satisfaction and retention.
• Expand account share through cross-selling and upselling of graphics products and services.
• Meet or exceed quarterly and annual sales targets while maintaining acceptable profit margins established by management.
• Prepare accurate sales forecasts, pipeline updates, and activity reports.
• Collaborate with internal teams to develop pricing strategies that balance competitiveness and profitability.
• Focus sales efforts within one defined business channel and specific market segment.
• Work closely with Sales Management to refine strategy, prioritize opportunities, and support growth initiatives.
• Partner with internal production, estimating, and project teams to ensure seamless execution and delivery.

Skills

B2B sales experience

Relationship-building

Negotiation

Full sales cycle management

CRM proficiency

Microsoft Excel

Microsoft Outlook

Microsoft Word

Verbal and written communication

Education

High School diploma or equivalent

Bachelor's degree preferred

Tools

CRM systems

Microsoft Excel

Microsoft Outlook

Microsoft Word

Job description

Craftsmen Industries, Inc. in St. Charles, MO is seeking an Account Executive - Graphics to drive new business, manage assigned accounts, and expand market share in large-format and architectural graphics.

The role focuses on prospecting, building relationships, cross-selling, and collaborating with production, estimating, and project teams to deliver graphics solutions, while traveling up to 20% as needed and achieving quarterly sales targets.