Account Executive, Education – Base44

Wix; Oregon (WI); Hybrid; USD 115,000 - 130,000; Full time

Job summary

Base44, an education-focused AI platform inside Wix, seeks a senior Account Executive to own the full sales cycle for K-12 and higher-ed segments nationwide. Build the playbook from scratch, engage district and institutional leaders, and drive early revenue in a fast-growing, post-acquisition environment.

You will close complex deals, navigate RFP/RFQ processes, and shape the education GTM motion with product, marketing, and executive leadership.

Qualifications

• 8+ years of B2B closing experience in Education or related field.
• Proven track record of quota attainment and complex deals.
• Understanding of Education procurement processes and budgets.
• Experience with AI, ML, data platforms, or product-led SaaS is a strong plus.
• Experience with bottom-up sales motions leveraging ICs to expand adoption.
• Strong communication and presentation skills to both technical and non-technical audiences.
• Self-motivated and comfortable with ambiguity in a high-growth environment.

Responsibilities

• Own the full sales cycle from outbound prospecting to closing new business within Mid-Market and Enterprise Education accounts.
• Navigate education procurement processes, including RFPs/RFQs, purchasing cooperatives, and budget/fiscal-year cycles.
• Translate Base44's product vision into real-world conversations with district and institutional stakeholders.
• Build early revenue by identifying, engaging, and converting high-potential Education prospects.
• Shape the foundational sales motion for Education, including messaging and segmentation.
• Collaborate with Product, Marketing, and leadership to align GTM efforts for Education.
• Develop and maintain relationships with decision-makers across district and institutional leadership.
• Accurately forecast deals, manage pipeline, and maintain CRM best practices.

Skills

Closing deals

Education sales

Multi-stakeholder selling

Communication skills

Forecasting

CRM proficiency

Tools

CRM systems

Job description

We're looking for the first Account Executive who will help build the Education vertical at Base44 - The AI platform that lets schools and universities build custom software using natural language. You’ll be building the playbook from scratch in a high-growth, post-acquisition environment inside Wix.

This role is ideal for a seasoned seller who knows how to navigate the Education buying process, from budget cycles and RFPs to multi-stakeholder committees, and who thrives in a fast-paced, entrepreneurial environment. You'll play a foundational role in scaling our business, building trusted relationships with district and institutional leaders, and unlocking growth through a consultative, value-driven sales approach. You'll work closely with our founders and Wix leadership to define what success in Education looks like for Base44.

Own the full sales cycle from outbound prospecting to closing new business within Mid-Market and Enterprise Education accounts (K-12 districts, higher ed institutions)

Navigate education-specific procurement processes, including RFPs/RFQs, purchasing cooperatives, and budget/fiscal-year cycles

Translate Base44's product vision into real-world conversations that resonate with technical and administrative stakeholders, including Superintendents, CIOs, CTOs, Provosts, and IT Directors

Build early revenue by identifying, engaging, and converting high-potential Education prospects

Shape the foundational sales motion for the Education segment, including messaging, outreach strategy, and account segmentation

Collaborate closely with Product, Marketing, and leadership to align go-to-market efforts specific to Education

Develop and maintain strong relationships with decision-makers across district and institutional leadership

Accurately forecast deals, manage pipeline, and maintain CRM best practices

Act as a feedback loop between the Education market and the product team to influence roadmap and positioning

Qualifications

8+ years of B2B closing experience, with a meaningful portion selling into Education (K-12 and/or Higher Ed)

Proven track record of consistently exceeding quota and closing complex, multi-stakeholder deals

Strong understanding of Education procurement processes, budget cycles, and purchasing vehicles (RFP/RFQ, cooperative contracts, E-Rate familiarity a plus)

Experience with AI, ML, data platforms, or product-led SaaS is a strong plus

Experience with bottom-up sales motions, leveraging Individual Contributors (ICs) to expand adoption within an organization

Strong communication and presentation skills, with an ability to tailor messaging to both technical and non-technical, administrative audiences

Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

Additional Information

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

As our first Education-focused Account Executive, you'll play a key role in shaping our go-to-market approach in this segment, working closely with our founders and Wix leadership to bring this transformative technology to schools and institutions across the country.

Approximate base compensation is $115,000 - $130,000/yr. In addition to the base pay this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.