Account Executive

TheLinkU; Waco (TX); On-site; USD 65,000 - 100,000; Full time

Job summary

TheLinkU, a leading NIL technology and revenue platform, is seeking an Account Executive based in Waco, TX to lead business development in the Baylor University market. You will own the full sales cycle from prospecting to close, carrying an annual revenue quota, and closing NIL and Rev Gen partnership opportunities.

This high-visibility role requires building trust with university stakeholders, local brands, and student-athletes, while coordinating with Marketing, Operations, and Product to

Qualifications

• 2+ years of B2B sales experience; NIL, sports, or SaaS is a plus.
• Established relationships with Baylor University athletics and local businesses.
• Proven track record of closing new accounts and meeting quotas.
• Ability to sell to multiple stakeholders and navigate complex decision making.
• Based in or near Waco, TX.

Responsibilities

• Own the full sales cycle from prospecting through close.
• Prospect and close net new accounts with local and regional partners.
• Drive outbound pipeline through cold outreach and local market events.
• Build and manage a Baylor-focused partner pipeline.
• Collaborate with Marketing, Ops, and Success teams to onboard partners.
• Represent TheLinkU at campus meetings and industry events.
• Maintain accurate CRM pipeline and hit revenue quotas.

Skills

B2B sales

Quota ownership

Relationship building Baylor

Negotiation

Self-motivated

Education

Bachelor's degree preferred

Tools

CRM (Salesforce)

Job description

About TheLinkU

TheLinkU is a leading NIL (Name, Image & Likeness) technology and revenue platform built to help universities, student-athletes, and brands unlock compliant, scalable revenue opportunities in today's evolving collegiate sports landscape.

About TheLinkU

TheLinkU is a leading NIL (Name, Image & Likeness) technology and revenue platform built to help universities, student-athletes, and brands unlock compliant, scalable revenue opportunities in today's evolving collegiate sports landscape.

We provide the infrastructure, national partnerships, and execution model needed to drive sustainable NIL and above the cap revenue, while maintaining transparency, compliance, and operational efficiency.

Our Revenue Generation (Rev Gen) model supports universities and athletes from partnership development through contract execution and payment distribution. Our Account Executives are the engine that activates this model at the local level.

Position Overview

We are seeking an Account Executive based in Waco, Texas to lead business development efforts within the Baylor University market. This is a closing role.

As an AE, you'll own the full sales cycle from prospecting through close, carry an annual revenue quota, and serve as a new business hunter responsible for sourcing, pitching, and closing NIL and Rev Gen partnership opportunities tied to Baylor University. Your individual revenue quota will be tied directly to Baylor University market growth, and your ability to build trust, influence decision makers, and generate measurable revenue will directly impact student athletes, the university ecosystem, and TheLinkU's national growth strategy. This is a high visibility role within a fast moving and evolving industry.

Key Responsibilities

• Own the full sales cycle from prospecting through close
• Prospect and close net new accounts across local and regional brand partners
• Drive outbound pipeline generation through cold outreach, networking, and local market activation
• Build and manage a pipeline of local and regional brand partners tied to the Baylor University market
• Build and maintain strong relationships with Baylor University student athletes, athletic department stakeholders, collectives, and local and regional businesses
• Identify, pitch, and close NIL and Rev Gen partnership opportunities using a consultative sales approach
• Activate TheLinkU's national partnerships within the Baylor University market
• Lead meetings with prospective partners and guide them through the full partnership lifecycle
• Negotiate and execute agreements that align incentives across athletes, brands, and the university
• Collaborate with internal teams (Marketing, Operations, Client Success, Product) to ensure seamless onboarding and execution
• Represent TheLinkU at on campus meetings, local business events, and industry gatherings
• Maintain accurate pipeline management and reporting within CRM tools
• Consistently meet or exceed individual revenue quota and sales targets

What We're Looking For

• 2+ years of B2B sales experience preferred (sports, SaaS, marketing, financial services, or NIL related experience a plus)
• Existing relationships with Baylor University athletics and the local business community
• Proven track record as a new business hunter with experience owning a quota and closing net new accounts
• Strong understanding of or passion for college athletics and the Baylor University ecosystem
• Proven ability to sell to multiple stakeholders and navigate complex decision making environments
• Confident communicator with strong negotiation and closing skills
• Results oriented and comfortable in a high growth, performance driven environment
• Self motivated with the ability to operate independently while collaborating cross functionally
• Flexible schedule (standard hours approximately 8 a.m. to 5 p.m., with variability based on client and athletic schedules)
• Bachelor's degree preferred but not required
• Must be based in or near Waco, TX

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.