Director, Sponsorship Sales (Baylor Sports Properties)

Playfly Sports; Waco (TX); On-site; USD 80,000 - 100,000; Full time

Job summary

Playfly Sports is looking for a Director of Sponsorship Sales in Waco, Texas, for Baylor Sports Properties Division. This role involves generating sponsorship revenue and maintaining strong partnerships with local and national brands.

The ideal candidate will have 5-7 years of experience in sales within the sports multi-media environment, strong communication skills, and a Bachelor's degree. Responsibilities include driving revenue growth, managing client relationships, and representing Baylor during events.

Qualifications

• 5-7 years of direct sales experience in a sports multi-media environment.
• Experience with integrated and conceptual sales.
• Outstanding communication skills for client interactions.

Responsibilities

• Open new revenue streams and create partnership strategies.
• Drive revenue growth through strategic sales planning.
• Identify and cultivate relationships with brands aligned with Baylor Athletics.

Skills

Sales experience

Communication skills

Client relationship management

Creative problem-solving

Education

Bachelor’s degree

Tools

CRM system (KORE or similar)

Job description

DIRECTOR, PARTNERSHIP SALES (BAYLOR UNIVERSITY)

Waco, TX

On‑Site

THE RUNDOWN

Playfly Sports is looking for a Director of Sponsorship Sales to join our team in Waco at our Baylor Sports Properties Division. The Director of Sponsorship Sales will be responsible for generating incremental sponsorship revenue on behalf of university to meet and exceed individual and team goals for Playfly. This role will work with the General Manager to pitch and close enterprise partnership agreements. The candidate must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the university athletics. Lastly, this role will uphold and support by example a culture of hard work, creativity, and collaboration.

What You’ll Accomplish

• Open New Revenue Streams: Work with the General Manager to create sales inventory, revenue projections, category strategies, customized partnership platforms, and sponsorship strategy for the university athletics assets.
• Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with Baylor Sports Properties and Baylor Athletics’ goals.
• Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with Baylor Athletics’ mission, values, and fan demographics.
• Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.
• Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.
• Creative Storytelling: Build compelling sales presentations focusing on unique storytelling that leverage data, fan insights, and integrated marketing opportunities to elevate the partners marketing mix.
• Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in‑person engagement.
• Industry Expertise: Stay current on sports marketing trends and category developments across the collegiate sports landscape.
• Activation Support: Work closely with Baylor Sports Properties Service and Operation team as well as Baylor Athletics internal teams to ensure flawless execution and delivery of partner assets.
• Game Day & Event Presence: Represent Baylor Athletics, Baylor Sports Properties, and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions.

What You’ll Bring

• Bachelor’s degree required
• 5-7 years of direct sales experience in the sports multi‑media environment required
• Experience with integrated and “conceptual” sales
• Familiarity with KORE or similar CRM system
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills are essential for interactions with clients, operational leaders, and other senior executives
• Demonstrated professional sales presentation skills

Travel, Lifting, Physical Requirements

• Ability to lift up to 50 lbs.
• Ability to sit, stand, and walk‑up stairs
• This role takes place in an office setting and is a sedentary role
• Be available for game days and evening athletic events and coaches shows
• Be available to travel for client presentations

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.