Account Executive

Thinkific Labs Inc.; United States; Remote; USD 100,000 - 151,000; Full time

Benefits offered by this job

Equity

Employee Share Purchase Plan

Flexible Paid Time Off

Volunteer days

Home office setup

Job summary

Thinkific Labs Inc. is seeking an Account Executive to own the full sales process from lead to close, targeting mid-market and enterprise customers.

You will showcase the Thinkific Plus platform, create a world-class customer-centric experience, and drive revenue growth in a fast-paced, autonomous environment. The role emphasizes strategic thinking, proactive outbound activity, and collaboration across Marketing, Product, and Customer Success to ensure smooth onboarding and strong satisfaction.

Qualifications

• 5+ years in a customer-facing or sales role generating pipeline.
• 1–2 years running full sales cycles including closing.
• Proven quota attainment and outperformance.
• Comfortable with heavy outreach and building multiple accounts.
• Strong prioritization and team collaboration skills.

Responsibilities

• Hunt, develop, and close net-new accounts aligned with our ICP.
• Conduct consultative, customer-centric sales through discovery, demos, and closing.
• Collaborate with Marketing, Product, and CS to guide roadmap and onboarding.
• Share market intelligence to inform product positioning and GTM strategies.
• Craft ROI-based business cases to demonstrate the value of our learning platform.
• Deliver compelling demos to senior decision-makers (L&D, HR, Enablement, Ops, C‑suite).
• Negotiate contracts and close deals while meeting targets.
• Maintain pipeline hygiene and forecast in Salesforce.

Skills

Hunter mentality

Consultative selling

Data-driven

Relationship building

Sales pipeline

Quota attainment

Sales forecasting

Tools

Salesforce

Job description

Who we are

the company (TSX:THNC) is an award-winning learning commerce platform built for scale. By bringing together community, courses, and content with commerce, we power transformative learning experiences and give businesses everything they need to grow their revenue — all from one AI-powered platform. So far, our customers have generated over $3.7 billion in revenue and reached more than 200 million learners worldwide.

The culture we're building

We've been intentional about the culture we're building and are proud to be recognized as an award-winning culture—we’re a Certified Great Place to Work, one of Canada's Best Diversity Employers, BC Top Employers, and Canada's Top Small & Medium Employers for 2026 by Canada's Top 100!

Here’s what it means to work at the company

We're a high-performing team on a meaningful mission, and the way we work reflects that. Thinkers are customer-obsessed and ownership-driven — we talk to customers constantly, take full accountability for outcomes, and operate with a high degree of autonomy and trust. We care deeply for each other and believe the best ideas come from honest debate, real feedback, and diverse perspectives. It's a culture built on trust, exceptional work, and genuine respect for the people around us.

Who thrives here

the company may be the right place if you're energized by a fast-paced environment, enjoy high autonomy, and work well with ambiguity and change. You thrive in highly collaborative teams and make the people around you better. You're results-driven, take ownership without being asked, have hard conversations even when it's uncomfortable, and celebrate diverse perspectives. AI is a tool you embrace to move faster and think bigger.

Who doesn't thrive here

If you prefer highly structured environments, need to wait for clear direction to move, dislike ambiguity and change, or find direct feedback uncomfortable, the company may not be the right fit.

About the Role

Are you someone who is naturally curious, embraces a growth mindset, and is eager for an exciting opportunity that will push you out of your comfort zone? We're looking for an Account Executive to join us at the company.

In this role, you'll own the full sales process — from lead to close — focused on acquiring mid-market and enterprise customers and maximizing revenue. You'll work with prospects to understand their goals, showcase the power of the the company Plus platform, and create a world‑class customer‑centric experience. This segment benefits from a fast‑to‑mid‑length sales cycle, a great product, and real professional growth opportunities.

You'll be at the forefront of our customers' journeys — helping businesses create, market, sell, and deliver online courses and communities at scale. You'll also be a key part of a growing segment, bringing strategic thinking and a hunter's mentality to a high‑impact selling motion.

Your goal will be to source new potential customers, understand their business, needs and goals and effectively educate them on how the company can meet their business objectives. Here’s how you’ll accomplish this:

• Hunt, develop, and close net‑new accounts, aligned with our target ICP for learning, enablement, and customer education
• Run a consultative, customer‑centric sales process from initial outreach through discovery, product tours, and closing — using SPICED/MEDDIC frameworks to keep pipeline forecastable
• Collaborate cross‑functionally with Marketing, Product, and Customer Success to influence roadmap priorities, ensure seamless onboarding, and drive customer satisfaction and retention
• Act as the voice of the customer by sharing market intelligence, buyer trends, and competitive insights to inform product positioning and go‑to‑market strategies
• Conduct deep discovery and ROI‑based selling, crafting business cases that quantify the value of modern learning platforms
• Deliver compelling demos and executive presentations to senior decision‑makers (L&D, HR, Enablement, Operations, and C‑suite)
• Lead contract negotiations, handle objections, and close deals in a way that ensures client satisfaction while meeting or exceeding targets
• Maintain accurate pipeline hygiene, opportunity tracking, and forecasting in Salesforce, using data to continuously refine your sales approach

The person we have in mind likely

• Has at least 5+ years of experience in a customer‑facing, business development, or sales role, with a focus on generating pipeline
• Has at least 1–2 years running full sales cycles, including owning the close
• Has a proven track record of quota attainment and consistent outperformance
• Loves hunting for their own opportunities — doesn't wait for leads to come to them
• Is comfortable juggling multiple accounts, opportunities, and activities simultaneously, and knows how to prioritize effectively
• Believes in consultative, customer‑centric selling
• Is comfortable making phone calls and building relationships through direct outreach
• Is a team player who wants to work alongside others to have a big impact on a scaling sales function
• Is data‑driven and able to self‑diagnose what is working — and what can be improved — in their sales approach
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

We’re committed to fair and transparent pay that reflects both where you are and where you can grow to. This role has a total compensation opportunity (OTE) of $140,600 - $175,800 - $211,000 (base salary + commission) in Canada, designed to capture the full journey from developing skills to excelling in the position. Most new hires start between the minimum and midpoint, which aligns with being fully capable in the role. Salaries above the midpoint are typically reserved for team members who have demonstrated strong, consistent performance, deep expertise, and a significant positive impact within the role.

For high‑demand or hard‑to‑fill positions like this one, we may hire above midpoint for candidates who bring exceptional experience, skills, or impact potential.

The Hiring Journey

• An exploratory call with our Talent team
• An impact‑focused interview with the Hiring Manager
• Technical stage: (take‑home exercise and presentation) with VP of Sales
• Stakeholder Interview with cross collaborators

For a deeper look at our hiring process, what to expect during each step, AI guidelines, and how to prepare, visit our Candidate Hub

How we work with AI

the company is an AI‑forward company. We use AI tools across all teams, and our approach to hiring is no different. We use AI‑assisted tools to support parts of our recruitment operations, and we're committed to being transparent about how. We automate where it drives efficiency, but every hiring decision is made by a person, and a high‑touch, human candidate experience always comes first.

Candidates are welcome to use AI tools during the application process if desired.

Visit our Candidate Hub to learn more!

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At the company, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

What you can expect if you join the company

• A competitive compensation package including base salary, equity, team‑wide bonuses, and an Employee Share Purchase Plan.
• Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.
• Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short‑term health plan, and an additional $900/year health or personal spending account. Plus, family friendly benefits include generous parental leave top‑ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.
• 3 Paid Volunteer Days each year to give back to your community and support the causes you care about.
• Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co‑working space, or anywhere there’s wifi for a change of scenery.
• AI tools for every Thinker. We’re an AI‑forward team, and every employee has access to the tools they need to work smarter, faster, and make a bigger impact.
• Learning & Growth. An annual $2,000 CAD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.
• A home office setup so you’re ready to succeed with a company‑owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.

The the company Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.