Account Executive

Glades Media Group; Florida; On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Competitive compensation structure

Commission opportunities

Career growth opportunities

Job summary

Glades Media Group is seeking a motivated Account Executive for their location in Florida. The role involves developing advertising relationships with local businesses and creating customized advertising campaigns across various platforms, including radio and digital marketing. Successful candidates will have sales experience, excellent communication skills, and the ability to build relationships. This position offers competitive compensation with a base salary plus commission, providing strong income potential for dedicated sales professionals.

Qualifications

• Previous sales, advertising, or digital sales experience preferred.
• Ability to build relationships with various clients and personalities.
• Comfortable with prospecting and developing new business.
• Ability to think creatively and provide effective marketing solutions.

Responsibilities

• Meet and exceed monthly, quarterly, and annual sales goals.
• Prospect and develop new business opportunities weekly.
• Create customized advertising campaigns.
• Conduct client meetings and sales presentations.
• Develop proposals identifying client needs with creative solutions.

Skills

Strong communication skills

Self-motivated

Organizational skills

Negotiation skills

Relationship building

Tools

Microsoft Office

CRM/sales software

Job description

At Glades Media Company, we believe local radio remains one of the most trusted and effective ways for businesses to connect with their communities. Our stations are built around local involvement, strong personalities, and meaningful relationships with listeners and advertisers alike.

WAFC has proudly served South Central Florida for generations with its unique “Coast to Coast Coverage from the City of Clewiston” approach. From Belle Glade to LaBelle and throughout the Lake Okeechobee region, Pure Country WAFC delivers country music, local news, weather, sports, NASCAR coverage, and community involvement that listeners count on every day.

We are looking for a motivated Account Executive who wants to help local businesses grow while becoming part of one of the most recognized local media brands in the area.

Job Overview

The Account Executive is responsible for developing and maintaining advertising relationships with businesses throughout the Clewiston, Belle Glade, LaBelle, and surrounding South Central Florida markets. This position focuses on generating new business, growing existing accounts, and creating successful advertising campaigns using radio, digital marketing, streaming, social media, and promotional opportunities.

This role is ideal for someone who enjoys working with local businesses, building long‑term relationships, and being active in the community.

Job Responsibilities

• Meet and exceed monthly, quarterly, and annual sales goals.
• Prospect and develop new business opportunities on a consistent weekly basis.
• Create customized advertising campaigns using radio, streaming audio, digital marketing, social media, and event promotions.
• Conduct client meetings and sales presentations with business owners and decision makers.
• Develop proposals that identify client needs and provide creative business solutions.
• Build and maintain strong client relationships through regular communication and in‑person visits.
• Work closely with programming, promotions, and production departments to create effective advertising campaigns.
• Follow up on pending business and close opportunities in a timely manner.
• Assist with collections and ensure accounts remain current.
• Attend station promotions, remote broadcasts, community events, fairs, festivals, and client functions.
• Complete sales reports, orders, and paperwork accurately and on time.
• Stay informed on trends in radio, digital advertising, streaming audio, and social media marketing.
• Maintain regular attendance and a professional image in the marketplace.
• Represent Glades Media Company positively throughout the community.

Qualifications

• Previous sales, advertising, marketing, media, or digital sales experience preferred.
• Strong communication and presentation skills.
• Ability to build relationships with a wide variety of clients and personalities.
• Self‑motivated with strong organizational and time management skills.
• Comfortable prospecting and developing new business.
• Ability to think creatively and provide effective marketing solutions for clients.
• Positive attitude with strong negotiation and closing abilities.
• Familiarity with Microsoft Office and CRM/sales software helpful.
• Reliable transportation, valid driver’s license, and ability to travel throughout the market area.
• Ability to work occasional evenings and weekends for station events and promotions.

Why Join Glades Media?

• Represent a heritage local radio station with deep community roots.
• Competitive compensation structure with commission opportunities.
• Strong local audience connection and community visibility.
• Opportunity to sell both traditional radio and growing digital marketing products.
• Locally owned company with hands‑on leadership and support.
• Opportunity for career growth and advancement within the company.

Compensation

Compensation includes a base salary plus commission structure with strong income potential for motivated sales professionals.

Equal Opportunity Employer

Glades Media Company is an equal opportunity employer and values diversity in the workplace. We are committed to creating an inclusive environment for all employees.