Account Executive

Hearst; Lancaster (Lancaster County); On-site; Confidential; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) Matching

Paid Time Off

Parental Leave

Emotional Wellness Support

LGBTQ+ Health Services

Job summary

WGAL, the Hearst-owned NBC affiliate serving the Harrisburg-Lancaster-York market, is hiring a Media Sales Account Executive to sell advertising solutions to local businesses across linear, multicast, and digital platforms.

You will prospect new clients, tailor campaigns, and manage multi-platform campaigns with a strong focus on results and relationships. A background in media sales and a passion for growth will help you succeed.

Qualifications

• Some professional sales experience is preferred.
• Related military experience is considered.

Responsibilities

• Grow Revenue across linear, multicast, and digital platforms through prospecting, selling, negotiating, and follow-through.
• Execute and Optimize campaigns including creative messaging, order accuracy, performance accountability, and optimization.
• Cultivate integrity-based, lasting client relationships that strengthen station partnerships.
• Develop new business through continual prospecting, meetings with new clients, and compelling sales presentations.
• Stay ahead of the curve by learning sales processes, product offerings, competitive landscape, and best practices.

Job description

Media Sales Account Executive – Developmental Business

Launch Your Career in Media Sales

We are seeking a Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market. In this role, you will be responsible for selling advertising solutions to local businesses. You will solicit new businesses, identify needs and create customized and effective marketing solutions by harnessing the strength of the station and Hearst Television’s vast suite of products and resources.

Why WGAL?

• Credibility as the Market Leader: You will represent the most recognized and trusted local news brand in the market, delivering proven results for clients.
• Best-in-Class Products: Along with the most consumed local news product on TV and online, WGAL is home to the #1 NFL property on television, Sunday Night Football, Big10 and Notre Dame football, NBA, Major League Baseball, Winter and Summer Olympics, and much more! You’ll also be on the leading edge of digital media with access to a comprehensive portfolio of specialty products including, but not limited to, advanced audience targeting with streaming television, social media, and sponsored content.
• Resources and Training to succeed: You will be armed with every tool necessary to succeed. Marketing intelligence through Consumer and Media Research tools; In-house Creative Services for ideation, scripting, and production of commercial messages; On-going training on new tools and best practices.

What You’ll Do:

• Grow Revenue: Maximize station revenue and achieve sales goals across linear, multicast, and digital platforms through effective prospecting, selling, negotiating, and follow through.
• Execute and Optimize: Manage the execution of multi-platform campaigns including creative messaging, order accuracy, accountability for performance, and optimize campaigns when necessary.
• Cultivate Connections: Build integrity based and lasting client relationships that strengthen station partnerships.
• Develop New Business: Dedication to growing new business through continuous prospecting, meeting with new clients, and delivering comprehensive and effective sales presentations that result in sales.
• Stay Ahead of the Curve: Engage in ongoing learning of sales processes, product offerings, competitive landscape and best practices.

What You Bring:

• Motivated and Goal Oriented: Strong drive to achieve results and continuously improve. Stay focused on priorities, take initiative, and work consistently and reliably toward short-term objectives and long-term success.
• Communication and Analysis Skills: Ability to articulate ideas and evaluate information thoughtfully, identify opportunities, and use insights to support effective strategies.
• Passion for Sales: Genuine excitement for cultivating new relationships, understanding client goals, and delivering solutions that create real value, turning opportunities into successful outcomes.
• Initiative and Coachability: Take ownership of your work and ways to add value. Seek solutions without waiting to be asked, adapt to changing needs, and apply feedback to learn, improve, and grow in your role.
• Experience: Some professional experience is preferred and related military experience is considered.

What You’ll Gain:

• Mentorship: You will be surrounded by a team of successful Account Executives and Sales Leaders to tap into and apply what they’ve learned through their sales career.
• Vast Knowledge and Experience: You will gain expertise in broadcast and streaming television, digital advertising, and data driven marketing that drives meaningful conversations, insights, and partnerships with a wide range of businesses.
• A Path for Growth: With strong performance, your career path can grow into senior sales or sales leadership roles locally or with other Hearst Television properties throughout the United States.

• A Rewarding Career: You’ll help businesses grow through effective advertising solutions, gain financial success and satisfaction from working in a fast-paced industry where your ideas and performance make a visible impact.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

We are seeking a Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market. In this role, you will be responsible for selling advertising solutions to local businesses. You will solicit new businesses, identify needs and create customized and effective marketing solutions by harnessing the strength of the station and Hearst Television’s vast suite of products and resources.