Sales Support Specialist

Hearst Communications, Inc.; Lancaster (Lancaster County); On-site; USD 42,000 - 64,000; Full time

Job summary

Hearst Television in Lancaster, PA, invites applications for a Sales Support Specialist to manage advertising orders, ensure compliance with FCC and Hearst standards, and support both local and national campaigns. The role collaborates with the Digital Client Specialist on digital campaigns and delivers timely, data-driven insights for marketing strategies.

This is an on-site position in a fast-paced environment.

Qualifications

• Must be highly accurate and able to manage multiple advertising orders.
• Excellent communication and organizational skills.
• Proficient with Microsoft Office and able to learn new systems quickly.
• Experience with broadcast/traffic workflows is a bonus.

Responsibilities

• Own flawless entry and maintenance of advertising orders, including WO workflows.
• Ensure copy instructions meet FCC and Hearst standards before air.
• Review daily commercial logs and coordinate changes with management.
• Collaborate with Digital Client Specialist for digital campaigns and reports.
• Analyze data to support marketing messages for Hearst platforms.
• Maintain copy instruction files and monthly purge.
• Develop sales proposals and presentations for Account Executives.
• Deliver high-level service to managers, teammates, and clients.

Skills

Microsoft Office Suite

Multi-tasking

Attention to detail

Written and verbal communication

Organizational skills

Team player

Broadcast/Traffic knowledge (bonus)

Tools

WideOrbit (WO)

Job description

Join a highly respected television station backed by a premier media company, Hearst Television, and grow your skills, make an impact you can see on‑air, and build a career in broadcast media as a Sales Support Specialist, an integral part of the WGAL-TV advertising sales operation.

If you’re energized by a fast pace, obsessed with accuracy, and have passion for client service,

What you’ll do:

• Own flawless entry and maintenance of advertising orders, including WideOrbit (WO) workflows
• Assign copy instructions and provide quality control for local/national creative to meet FCC and Hearst standards before it airs
• Review and finalize daily commercial logs for broadcast television; coordinate manual changes with Management and Master Control
• Work closely with Digital Client Specialist to assign copy for digital video campaigns, assist with digital order entry and confirmation, track campaign pacing, and produce month-end delivery reports.
• Use available research tools to analyze data and develop compelling stories that reinforce the marketing power of our media platforms.
• Adhere to deadlines, keep stakeholders in sync, and communicate closely with Ad Ops (Charlotte, NC)
• Keep pristine copy instruction files and manage the monthly materials purge
• Develop sales proposals and presentations for Account Executives.
• Deliver white‑glove service to managers, teammates, and clients

What you bring:

• Solid computer/software skills; Microsoft Office Suite proficiency
• Proven success juggling multiple projects and tight deadlines in a dynamic environment
• Fast learner with new systems; stellar written and verbal communication
• Highly organized, detail‑driven, calm under pressure, and team‑minded
• Pride in your work, responsive to direction, effective independently and in groups
• Bonus: Broadcast TV copy/traffic experience

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Job Info

• Job Identification 2027192
• Job Category Sales and Advertising
• Posting Date 08/03/2026, 01:30 PM
• Job Schedule Full time
• Locations 1300 Columbia Avenue, Lancaster, PA, 17603, US (On-site)