Account Executive

Nexstar Media; Columbus (OH); On-site; USD 60,000 - 90,000; Full time

Job summary

Nexstar Media in Columbus, OH is seeking an Account Executive to drive digital revenue by strategically selling our digital marketing services across mobile, tablet and web. You will develop go-to-market strategies, cultivate relationships with advertisers and agencies, and present a compelling value proposition to senior decision makers.

This role emphasizes a consultative selling approach, strong communication, and meeting revenue targets.

Qualifications

• 3 years of digital media sales and marketing experience preferred.
• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
• Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment.
• Effective communication and client presentation skills.
• Ability to interact with high-level decision makers.
• Ability to sell through a consultative sales experience.
• Ability to sell a vast array of products.
• Excellent follow-up, strong organizational skills and attention to detail.
• Proven ability to meet and exceed sales goals and secure revenue goals.

Responsibilities

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web.
• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services.
• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully.
• Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth.
• Establish, maintain and grow relationships with advertisers and agencies.
• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace.
• Consistently communicate with clients on all business activity.
• Complete knowledge of the market and competitive landscape.
• Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs.
• Meet and exceed performance management targets for account activity and revenue generation.
• Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget.

Skills

digital media sales

marketing experience

communication skills

client presentations

consultative selling

sales to decision makers

organization

multitasking

strategic thinking

driver's license

Tools

Paid Search

Programmatic Ad Buying

Social Media Management

Mobile Strategy

Job description

The Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

Responsibilities

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully
• Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
• Establish, maintain and grow relationships with advertisers and agencies
• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
• Consistently communicate with clients on all business activity
• Complete knowledge of the market and competitive landscape
• Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs
• Meet and exceed performance management targets for account activity and revenue generation
• Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Requirements & Skills

• 3 years of digital media sales and marketing experience preferred-
• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
• Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to sell through a consultative sales experience
• Ability to sell a vast array of products
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals and secure revenue goals
• Interest and passion for digital trends and how they relate to the media/ broadcast industry
• Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
• Resourceful, self-motivated and a skillful multI-tasker\\
• Strategic foresight
• Valid driver's license with an acceptable driving record

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