Account Executive

The Baltimore Sun; Baltimore (MD); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Commission-based pay

Job summary

The Baltimore Sun seeks an Account Executive to drive advertising sales and craft impactful marketing campaigns for local businesses and organizations. You will identify client needs, present tailored proposals, and manage the full sales cycle from prospecting to post-sale follow-up.

You will collaborate with internal teams to implement strategies, maintain the CRM pipeline, and deliver compelling presentations that highlight campaign benefits and digital solutions.

Qualifications

• Bachelor's Degree (or equivalent experience) is required.
• Sales experience is a plus, preferably in Print, Digital, or Linear Advertising.
• Proficiency in Outlook, Excel, Word, and PowerPoint; Google Ads and Analytics certification is a plus.
• Self-starter with a hunter mentality.

Responsibilities

• Identify and prospect new accounts; create proposals; close sales; manage client expectations.
• Analyze client objectives to tailor ad solutions within budgets and goals.
• Own full sales and retention cycle; collaborate with internal teams and operations.
• Maintain a robust CRM pipeline, provide forecasts, and meet/exceed quotas.
• Develop impactful sales presentations using market data to demonstrate benefits.

Skills

Sales Prospecting

Consultative Selling

CRM Management

Presentation Skills

Negotiation

Hunter Mentality

Digital Advertising

Education

Bachelor's Degree (or equivalent experience)

Tools

Outlook

Excel

Word

PowerPoint

Google Ads

Google Analytics

Job description

The Baltimore Sun, an award-winning news organization, seeks a dynamic and results-driven Account Executive to join our advertising sales team.

As an Account Executive, you will play a key role in driving sales and creating impactful marketing campaigns for target businesses and organizations. In this role, you'll be responsible for identifying client’s needs and providing consultative solutions. Collaborating with internal teams, you’ll implement proven strategies that foster long-term, successful partnerships.

Essential Functions

• Works independently, making sound business decisions related to achieving revenue goals.
• Actively prospect new accounts, assess client needs, create proposals, close sales, and manage client expectations.
• Maintains a robust sales pipeline in CRM, provides reliable forecasts, and consistently meets or exceeds sales quotas.
• Analyzes client objectives to create tailored ad solutions, aligning with budgets and campaign goals.
• Owns the full sales and retention cycle, collaborating with account analysts, client services, and ad operations teams.
• Regularly meets with clients to review campaign progress, budgets, and develop new strategies.
• Creates impactful sales presentations, using market data to showcase product benefits and campaign effectiveness.
• Expertly explains product features, benefits, and packages, matching them to customer needs, and continually learns digital ad solutions.
• Met deadlines, submits accurate orders, contracts, and sales reports on time.
• Completes post-sale paperwork, including detailed insertion orders, with proficiency in products and digital techniques.
• Monitors competitors and attends networking events to uncover new opportunities and stay current with industry trends.

Education and Experience Requirements

• Bachelor's Degree (or equivalent experience)
• Sales experience is a plus (preferably selling Print, Digital, or Linear Advertising)
• Proficiency in Outlook, Excel, Word, and PowerPoint (Google AdWords and Analytics Certification is a plus)
• Self-starter with a true hunter mentality

Compensation

This is a commission-based position where your earnings are directly tied to the advertising revenue you generate. You’ll have the potential to earn unlimited income, with your compensation growing in proportion to your sales performance.

The Baltimore Sun is committed to building a diverse organization that reflects the people it covers and the audience it serves. Candidates are encouraged to highlight new perspectives they can bring to our team.