Account-Based Marketing (ABM)

LiquidStack; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

LiquidStack is seeking a revenue-focused Demand Gen marketer to own multi-channel campaigns from targeting to MQL hand-off. You will collaborate with inside sales to convert demand into pipeline and work across paid media, email, and ABM programs.

The role requires 3–5+ years in demand generation or lifecycle marketing in B2B or enterprise environments. Experience with HubSpot and Salesforce helps drive attribution, pipeline, and ROI.

Qualifications

• 3–5+ years of experience in demand generation, ABM, or lifecycle marketing.
• Experience in B2B or enterprise environments.
• Hands-on experience with HubSpot (or similar marketing automation platforms).
• Strong understanding of lead lifecycle, funnel metrics, and conversion optimization.
• Ability to work independently and manage multiple campaigns simultaneously.

Responsibilities

• Build and manage multi-channel demand generation campaigns (paid media, email, display).
• Develop ABM programs aligned to target accounts and sales priorities.
• Create and optimize multi-touch nurture journeys from first engagement to MQL.
• Drive high-quality MQLs and support pipeline with data-driven improvements.
• Track performance and ROI; partner with inside sales for lead handoff.

Skills

Demand generation

Lifecycle marketing

Campaign management

Independent work

Funnel metrics

Tools

HubSpot

Salesforce

Attribution tools

Job description

LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.

Role Overview

This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.

Key Responsibilities

Demand Generation & Campaign Execution

• Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
• Develop and manage ABM programs aligned to target accounts and sales priorities
• Create and optimize multi-touch nurture journeys from first engagement through MQL

Pipeline & Performance Ownership

• Drive consistent delivery of high-quality MQLs
• Monitor and optimize campaigns based on pipeline creation and conversion
• Continuously test and improve messaging, landing pages, and audience targeting

Paid Media & Digital Optimization

• Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
• Improve cost efficiency and conversion performance across channels

Data & Insights

• Use data to refine targeting, segmentation, and campaign strategy
• Track performance, attribution, and ROI
• Partner closely with inside sales to provide lead intelligence and campaign insights
• Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

Qualifications

Required

• 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
• Experience in B2B or enterprise environments
• Hands-on experience with HubSpot (or similar marketing automation platforms)
• Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
• Ability to work independently and manage multiple campaigns simultaneously

Preferred

• Experience in data center, infrastructure, SaaS, or industrial technology industries
• Familiarity with Salesforce and attribution tools
• Experience working closely with inside sales teams

What Success Looks Like

• Increased MQL volume and quality
• Measurable pipeline growth and improved conversion rates
• Strong alignment between marketing and sales