Demand Generation Manager

22 Miles, Inc.; Peachtree Corners (GA); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Healthcare

401k matching

Unlimited PTO

Hybrid/flexible work environment

Job summary

A marketing solutions firm is looking for a Demand Generation Manager based in Peachtree Corners, Georgia. The role involves creating and executing integrated marketing campaigns to generate leads and support revenue growth. Candidates should have strong experience in digital advertising, SEO/SEM, and sales enablement tools. The company offers healthcare benefits and a flexible work environment.

Qualifications

• Proven experience in demand generation and multi-channel marketing campaigns.
• Strong analytical skills to track and optimize campaign performance.
• Excellent communication and collaboration skills.

Responsibilities

• Create and execute multi-channel marketing campaigns.
• Align marketing efforts with sales processes to drive leads.
• Report on ROI and pipeline contributions from campaigns.

Skills

Digital advertising

SEO/SEM

Content syndication

Sales enablement

Account-Based Marketing (ABM)

Tools

SEMRush

Zoho CRM

Google Ads

Microsoft Clarity

Cognism

NetLine

Leadfeeder/Dealfront

Fatjoe

Job description

Peachtree Corners, United States | Posted on 10/01/2025

Overview

As Demand Generation Manager, you will be responsible for creating and executing integrated marketing campaigns that drive qualified leads, accelerate pipeline growth, and support revenue targets. This role combines strategy, execution, and analytics across inbound and outbound channels, using a mix of digital advertising, content syndication, SEO/SEM, and sales enablement.

Key Outcomes & Metrics

• Increase qualified leads generated from inbound and outbound campaigns.
• Improve pipeline velocity by aligning marketing and sales processes.
• Optimize cost per lead and ROI across paid, syndication, and organic channels.
• Grow brand visibility and engagement within priority verticals.

Requirements

Key Responsibilities

• Design, launch, and optimize multi-channel campaigns (email, paid search, retargeting, content syndication, ABM).
• Align campaign messaging with vertical-specific pain points (e.g., Healthcare, Hospitality, Higher Education).
• Partner with sales to ensure seamless lead handoff and follow-up processes.
• Drive high-intent inbound leads through SEO (SEMRush, Fatjoe), content promotion (NetLine), and paid media (Google Ads).
• Identify and engage outbound prospects through Leadfeeder/Dealfront and Cognism.
• Manage lead scoring, lifecycle stages, and field mapping in Zoho CRM.
• Account-Based Marketing (ABM)
• Use website visitor intelligence (Leadfeeder/Dealfront) to identify target accounts.
• Build contact lists and run personalized outreach campaigns for high-value prospects.
• Layer on retargeting campaigns to keep the brand in front of buying committees.
• Track website engagement and user behavior with Microsoft Clarity (heatmaps, session replays).
• Run A/B tests and provide insights to improve conversion rates across landing pages and forms.
• Report on campaign ROI, cost per lead, and pipeline contribution.
• Work closely with sales to align outreach cadences with marketing campaigns.
• Provide enablement resources (campaign briefs, lead notes, vertical insights) to support conversions.
• Coordinate with external vendors (NetLine, Fatjoe) for campaign execution.

Tool Stack Ownership

• SEMRush – SEO monitoring and competitor analysis.
• NetLine – Content syndication campaigns and lead generation.
• Leadfeeder/Dealfront – Website visitor tracking and ABM targeting.
• Google Ads – Paid media campaigns across search, display, and YouTube.
• Cognism – Contact data enrichment and outbound prospecting.
• Zoho CRM – Lead intake, scoring, lifecycle management, and reporting.
• Fatjoe – Link building and SEO content creation.
• Microsoft Clarity – Website UX analytics and conversion optimization.

– Healthcare, 401k matching, unlimited PTO, hybrid/flexible work environment