Access Optimization Lead, Market Access Strategy

GSK; Durham (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

GSK seeks a Director of Market Access Strategy – Access Optimization Lead to drive enterprise access strategies for hepatology/immunology brands. Based in Durham, NC or Philadelphia, PA, you will shape payer, provider, and patient access strategies, pricing, and contracting across a matrixed organization.

You will partner with pricing, analytics, HEOR, and brand teams to ensure access considerations are embedded in launch plans and lifecycle strategies, while advising senior leadership on

Qualifications

• Bachelor’s degree required.
• 5+ years of pharma/biotech market access experience.
• Experience leading market access strategies across payers, providers, and health systems.
• Ability to influence senior stakeholders in a matrixed organization.
• Strong communication and strategic thinking skills.

Responsibilities

• Serve as the market access strategy lead for assigned brand(s) across payer, provider, patient access, pricing/contracting, trade/distribution, and organized customer segments.
• Act as the primary Market Access representative on the IBCT, shaping brand strategy and embedding access considerations in core decisions.
• Develop and own the market access strategy to optimize access, brand growth, and financial performance.
• Lead the development of the brand’s access perspective within the integrated brand plan and long-range planning.
• Translate market signals into actionable recommendations for value proposition, evidence needs, and strategic priorities.
• Partner with pricing/contracting, analytics, HEOR, patient experience, and field teams to evaluate tradeoffs and GTN implications.
• Lead cross-functional alignment around access strategy and coordinate the broader matrix.
• Provide timely access guidance to brand leadership on competitive events and reimbursement changes.
• Inform development of customer-facing resources and evidence communication to translate strategy into action.
• Support launch readiness and lifecycle optimization for new brands and indications.
• Build strong relationships across the organization as a trusted market access advisor.

Skills

Market access strategy

Cross-functional leadership

Pricing & contracting

HEOR / value evidence

Policy & reimbursement

Strategic thinking

Education

Bachelor’s degree

Job description

GSK seeks a Director of Market Access Strategy – Access Optimization Lead to drive enterprise access strategies for hepatology/immunology brands. Based in Durham, NC or Philadelphia, PA, you will shape payer, provider, and patient access strategies, pricing, and contracting across a matrixed organization.

You will partner with pricing, analytics, HEOR, and brand teams to ensure access considerations are embedded in launch plans and lifecycle strategies, while advising senior leadership on