ABM & Paid Growth Marketing Manager

AssemblyAI, Inc.; United States; On-site; USD 130,000 - 200,000; Full time

Job summary

AssemblyAI, Inc. is seeking a Growth Marketing Manager to own paid demand and ABM programs in the United States.

You will lead cross-platform retargeting, geo-targeted events, and ABM from paid channels, coordinating with Sales, Analytics, and Product Marketing to drive pipeline and expansion at target accounts. You’ll manage Google Ads, paid social, YouTube, and other paid channels, optimizing spend and messaging for engineers and developers.

Qualifications

• 4+ years in B2B paid acquisition or demand generation.
• Track record in ABM and conversion marketing.
• Experience running account-based programs on paid channels.
• Experience marketing technical, developer-facing products.

Responsibilities

• Own cross-platform retargeting for target accounts across LinkedIn, Meta, Vibe, YouTube, display and TV.
• Lead paid ABM programs for new logos and expansion within existing customers.
• Own geo-targeted paid for events and field activations; test new channels regularly.
• Manage Google Ads, paid social, YouTube and other paid channels; ensure healthy campaigns.
• Collaborate with Sales, Revenue Ops, Events, Brand, and Analytics to measure and optimize.

Skills

B2B paid acquisition

ABM programs

Paid search/Google Ads

Cross-platform retargeting

Data-driven

AI tools in marketing

Tools

Google Ads

LinkedIn Campaign Manager

Looker

SQL

RudderStack

Job description

AssemblyAI, Inc. is seeking a Growth Marketing Manager to own paid demand and ABM programs in the United States.

You will lead cross-platform retargeting, geo-targeted events, and ABM from paid channels, coordinating with Sales, Analytics, and Product Marketing to drive pipeline and expansion at target accounts. You’ll manage Google Ads, paid social, YouTube, and other paid channels, optimizing spend and messaging for engineers and developers.