ABM Demand Gen Manager, Healthcare Tech

Phamily; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive medical, dental, and vis

Generous PTO and holidays

401(k) with company match

HSA and FSA options

Volunteer and Give-Back Days

Job summary

Jaan Health is seeking a Demand Generation Manager (ABM Focus) to expand its tech-enabled care services across health systems and large physician groups. You will design and optimize multi-channel ABM campaigns, partnering with Enterprise Account Executives to reach key decision-makers.

Work closely with AI-assisted tools to accelerate research, personalize messaging, and iterate campaigns. Strong healthcare B2B knowledge and a proven ABM track record are essential for success in this role.

Qualifications

• 4+ years of experience in B2B demand generation or account-based marketing.
• Proven track record of orchestrating ABM strategies that generate and accelerate high-ACV pipeline with enterprise sales teams.
• Strong understanding of complex healthcare B2B buyer journeys and multi-stakeholder buying committees.
• Exceptional project management, copy-editing, and creative execution skills.
• Bachelor’s degree in marketing, business, communications, or a related field.

Responsibilities

• Design and execute high-impact ABM campaigns (direct mail, digital, micro-events) targeting executive buying committees at tier-1 health systems and large medical groups.
• Partner with Account Executives as a primary campaign channel, co-developing account penetration playbooks and outreach assets.
• Lead account tiering, buying committee mapping, and target list prioritization with Sales leadership and Sales Ops.
• Develop and execute broader demand programs to build top-of-funnel pipeline within ICP segments.
• Establish campaign testing loops, evaluate channel performance, messaging resonance, and account engagement to optimize velocity.
• Leverage AI tools to accelerate account research, personalize messaging, draft briefs, and scale campaigns.
• Own KPIs: account engagement, penetration rate, pipeline generation, and pipeline influence.

Skills

ABM knowledge

Demand generation

Campaign management

AI tools

CRM platforms

Copy-editing

Communication

Education

Bachelor's degree in marketing/business/communications

Tools

Salesforce

HubSpot

LinkedIn Campaign Manager

AI tools (Claude/ChatGPT/Jasper)

Job description

Jaan Health is seeking a Demand Generation Manager (ABM Focus) to expand its tech-enabled care services across health systems and large physician groups. You will design and optimize multi-channel ABM campaigns, partnering with Enterprise Account Executives to reach key decision-makers.

Work closely with AI-assisted tools to accelerate research, personalize messaging, and iterate campaigns. Strong healthcare B2B knowledge and a proven ABM track record are essential for success in this role.