Demand Generation Manager (ABM Focus)

jobsatphamily; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Jaan Health/Phamily is seeking a Demand Generation Manager (ABM Focus) in Manhattan, NY, on-site 5 days a week. You will design and optimize multi-channel campaigns and collaborate with Enterprise Account Executives to win key health-system accounts.

The role requires 4+ years in B2B demand generation or ABM, with a background in healthcare technology. Strong project management and AI-assisted messaging are essential as you drive pipeline and upmarket momentum.

Qualifications

• 4+ years of experience in B2B demand generation or ABM.
• Experience in healthcare technology or tech-enabled services is a plus.
• Bachelor's degree in marketing, business, communications, or a related field.

Responsibilities

• Design and execute high-impact ABM campaigns (direct mail, digital, micro-events, tailored content) to executive buying committees at large health systems and medical groups.
• Partner with Account Executives as a primary campaign channel, co-developing playbooks and outreach assets.
• Lead account tiering, buying committee mapping, and target account prioritization with Sales leadership.
• Develop and execute broader demand programs to capture upmarket interest and build top-of-funnel momentum in ICP segments.
• Establish continuous campaign testing loops, evaluating channel performance and messaging resonance.
• Leverage AI tools to accelerate research, personalize messaging, and scale campaign execution.
• Own KPIs including engagement, penetration, pipeline generation, and influence.

Skills

ABM

Demand Gen

B2B Marketing

Healthcare Tech

Education

Bachelor's degree in marketing/business/communications

Tools

Salesforce

HubSpot

LinkedIn Campaign Manager

Intent platforms

Job description

Demand Generation Manager (ABM Focus)

Location: Manhattan, NYC, on-site 5 days per week

Job Type: Full Time

Job Reports To: Director of Marketing

About Jaan Health/Phamily

Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.

Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com.

Job/Role Description

The Demand Generation Manager (ABM Focus) will play a pivotal role in expanding Phamily's tech-enabled care transformation services across health systems, health networks, and large physician groups. This role works shoulder-to-shoulder with Enterprise Account Executives to put Phamily in front of key clinical, financial, and operational decision-makers at target accounts.

The Demand Generation Manager will design, launch, and optimize creative, aggressive multi-channel campaigns tailored to complex healthcare buying committees. This marketer will utilize both traditional and innovative channels (from bespoke direct mail and micro-events to targeted digital playbooks) to penetrate key accounts. Additionally, they will manage broader demand campaigns to build upmarket brand awareness. Through tight alignment with AEs, this manager will turn target account lists into active pipeline.

We are an AI company, and we expect this marketer to actively leverage modern AI tools to accelerate account research, personalize campaign messaging at scale, and rapidly iterate creative campaigns from the ground up.

Key Responsibilities

• Design and execute high-impact, creative 1:1 and 1:Few ABM campaigns (direct mail, digital, micro-events, tailored content) targeting executive buying committees at tier-1 health systems and large medical groups.
• Partner closely with Account Executives as a primary campaign channel, co-developing account penetration playbooks, customized outreach assets, and follow‑up strategies.
• Lead account tiering, buying committee mapping, and target account list prioritization in collaboration with Sales leadership and Sales Ops.
• Develop and execute broader-based demand generation programs to capture upmarket market interest and build early top-of-funnel pipeline momentum within key ICP segments.
• Establish continuous campaign testing loops, evaluating channel performance, messaging resonance, and account engagement to optimize conversion velocity.
• Leverage AI tools (Claude, ChatGPT, Jasper, etc.) to accelerate account research, iterate personalized messaging variants, draft account briefs, and scale tailored campaign execution.
• Own key performance metrics including target account engagement, account penetration rate, pipeline generation, and pipeline influence.

Requirements

• 4+ years of experience in B2B demand generation or account-based marketing, preferably in healthcare technology or tech-enabled services.
• Demonstrated track record of orchestrating successful ABM strategies that generate and accelerate high-ACV pipeline alongside enterprise sales teams.
• Strong understanding of complex healthcare B2B buyer journeys and multi-stakeholder buying committees.
• Exceptional project management, copy‑editing, and creative execution skills.
• Bachelor's degree in marketing, business, communications, or a related field.

Preferred requirements

• Deep experience working with CRM and ABM platforms (e.g., Salesforce, HubSpot, LinkedIn Campaign Manager, intent platforms).
• Proven hands‑on experience using AI tools to scale personalization, streamline campaign production, and accelerate market research.
• Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Work style & logistics

We are a fast‑growing, early‑stage company with a bold mission and significant work ahead; every employee at Jaan Health must embody growth company DNA. This means you have proven success in a high‑performing environment: high velocity, strong ownership, comfort with ambiguity, resilience, and a true growth mindset.

You are both a playbook builder and executor, able to design scalable approaches for today while anticipating what the business will need tomorrow, and then follow through to deliver results.

Our culture is built on five principles that shape how we work, lead, an