ABC Columbia: Digital Sales Manager

WCCB Charlotte; Indiana (PA); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Competitive base + uncapped commission

Full benefits: health, dental, vision,

401(k)

Job summary

WOLO-TV Columbia is seeking a Digital Sales Manager to lead our digital advertising initiatives. You will own revenue growth, build high-impact campaigns across streaming, OTT/CTV, and station digital assets, and guide the digital sales team to deliver integrated broadcast+digital solutions.

You will collaborate with account executives and other teams to close deals, optimize campaigns, and provide data-driven reporting that demonstrates strong ROI. Equal opportunity employer.

Qualifications

• 3-5+ years of digital media sales experience.
• Proven track record of smashing digital revenue goals and building strong client relationships.
• Deep knowledge of streaming, OTT/CTV, programmatic video/display/audio, paid social, paid search, targeted email.
• Killer presentation and negotiation skills.
• High energy, strong leadership, and the ability to motivate a team.

Responsibilities

• Develop bold digital sales strategies across streaming, OTT/CTV, and paid channels.
• Lead, coach, and energize the digital sales team with the General Sales Manager.
• Prospect with AEs, gather client objectives through CNAs, craft strategy proposals and pitches, and close multi-platform deals.
• Manage inventory, pricing, and campaign performance to maximize opportunities.
• Stay ahead of digital trends, audience data, and ad tech to educate clients and the sales team.
• Collaborate with news, creative services, and the corporate web team to grow audience and revenue on the station side.
• Work with Digital Ad Ops to optimize and report campaign insights and ROI.

Skills

Digital media sales

Leadership

Negotiation

Presentation skills

Streaming/OTT/CTV knowledge

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Word

PowerPoint

Excel

Job description

WOLO-TV (ABC) Columbia, SC April 22, 2026 WCCB Web Staff, We're looking for a sharp, results-driven Digital Sales Manager to lead the charge in digital advertising at ABC Columbia. If you live and breathe digital media, love closing big deals, and get fired up turning data into revenue, this is your opportunity to level up with one of the Midlands’ most forward-thinking media teams.

You’ll own our digital revenue growth - building high-impact campaigns across core station digital platforms and extension digital marketing products. You’ll lead the digital sales effort, hype-up and coach the team, and work hand-in-hand with account executives to create robust integrated broadcast + digital solutions that move the needle for local businesses.

What You’ll Crush

• Develop bold digital sales strategies that drive serious revenue from streaming, OTT/CTV, programmatic video/display/audio, paid social, paid search, targeted email and station-owned digital assets
• Lead, coach, and energize the digital sales team while partnering closely with the General Sales Manager
• Accompany AE's in prospecting and making new business calls, discovering client objectives through thorough CNAs, crush strategy solution proposals and pitches, and close deals with smart, customized multi-platform proposals
• Manage inventory, pricing, and campaign performance like a pro to maximize every opportunity
• Stay ahead of the curve on digital trends, audience data, and ad tech so you can educate clients and the sales team
• Collaborate with news, creative services, and the corporate web team to grow our audience and turn great content into revenue on the station-side
• Work with Digital Ad Ops to optimize and track performance, deliver campaigns that consistently hit client KPIs and strong ROI, and provide clear reporting and campaign insights on the digital marketing side

What You Bring

• 3-5+ years of digital media sales experience (broadcast, streaming, and/or agency side preferred)
• A proven track record of smashing digital revenue goals and building strong client relationships
• Deep knowledge of streaming, OTT/CTV, programmatic video/display/audio, paid social, paid search, targeted email. Understanding of the technology behind these products is a plus
• Killer presentation and negotiation skills - you can make complex digital stuff sound simple and exciting
• High energy, strong leadership, and the ability to motivate a team
• Bachelor's degree in marketing, business, communications, or related field (nice to have)
• Reliable transportation, valid drivers license and satisfactory driving record
• Proficiency with Word, PowerPoint and Excel

Why You’ll Love It Here

• Competitive base + uncapped commission + bonus potential
• Full benefits: health, dental, vision, 401(k), PTO
• Work with a respected local media brand in a fast-growing market

If you're a strategic hustler who loves digital, data, and driving growth - and you want to help Columbia businesses win in today's media landscape - we want to talk to you.

ABC Columbia is an Equal Opportunity Employer.