Multimedia Account Executive

CUMULUS MEDIA; Columbia (SC); On-site; USD 33,000 - 56,000; Full time

Benefits offered by this job

Commission-based earnings

Medical, Dental & Vision Insurance

401K with company match

Paid time off

Life and disability insurance

Wellness program

Employee referral bonus

Job summary

Cumulus Media in Columbia, SC is seeking motivated Multimedia Account Executives who thrive in competitive markets. This role focuses on developing new business, building relationships, and delivering results through consultative selling across broadcast and digital platforms.

You will prospect, manage a CRM pipeline, and present integrated advertising solutions while driving revenue and delivering exceptional customer service.

Qualifications

• 1–2 years outside sales experience required; media sales preferred.
• Associate or bachelor’s degree in marketing, Business, Communications, or related field preferred.
• Proven success in media sales (broadcast and digital).
• Strong knowledge of digital advertising including programmatic, social, and mobile.

Responsibilities

• Prospect, qualify, and secure new business through networking and client meetings.
• Maintain CRM pipeline and accurate forecasting.
• Sell advertising solutions across broadcast, digital, and events.
• Drive digital revenue via Cumulus digital assets.
• Develop integrated multi-platform sales presentations; negotiate and close.
• Meet and exceed annual sales quotas.
• Deliver multimedia presentations demonstrating solutions for client goals.
• Apply consultative selling to meet client objectives and maximize cross-channel opportunities.
• Deliver exceptional customer service.

Skills

Outside sales

Media sales

Digital advertising

Programmatic advertising

Social media advertising

Communication

Presentation skills

Relationship building

Driving license

Education

Bachelor’s or Associate degree in marketing/business/communications

Job description

Company Overview

Cumulus | Columbia, SC currently features 5 stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game – Home of Gamecock Sports, B106.7 WTCB-FM Adult Contemporary, KISS 103.1 WLXC Urban Adult Contemporary, 98.5 WOMG Columbia’s Classic Hits, and ESPN - WISW 1320 Sports Talk. The cluster of 5 stations reaches thousands of listeners on a daily basis.

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visitwww.cumulusmedia.com.

Position Overview

Cumulus Media | Columbia, SC seeks motivated sales professionals for our Multimedia Account Executive role who thrive in competitive environments. The ideal candidate is a self-starter passionate about developing new business, building relationships and delivering results. If you excel at consultative selling and want to join a team that values creativity and performance, you may be the right fit to join our growing team in Columbia, SC.

Key Responsibilities

• Prospect, qualify, and secure new business through networking, cold calling, referrals and client meetings.
• Conduct needs analysis, manage CRM pipeline, and ensure accurate forecasting.
• Sell advertising solutions across broadcast, digital, and events.
• Drive digital revenue through Cumulus digital assets (including streaming, web, social marketing services).
• Develop effective multi-platform, integrated sales presentations; ability to negotiate and close
• Meet and exceed annual sales quotas through proactive engagement.
• Deliver compelling presentations demonstrating multimedia solutions for client goals.
• Apply consultative selling techniques to meet client objectives and maximize cross-channel opportunities.
• Deliver exceptional customer service.

Qualifications

• 1-2 years successful outside sales experience required, Media Sales preferred
• Associate or bachelor’s degree in marketing, Business, Communications, or related field preferred.
• Proven success in media sales (broadcast and digital).
• Strong knowledge of digital advertising, including programmatic, social, and mobile.
• Excellent communication, presentation, and relationship-building skills.
• Ability to thrive in a fast-paced, goal-driven environment.
• Valid driver’s license and reliable transportation.

Pay Range

USD $3,000.00 - USD $5,000.00 /Mo.

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Vacation, Sick & Holiday time off
• Life insurance, disability insurance, wellness, and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).