Senior Account Executive

CUMULUS MEDIA; Columbia (SC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental & Vision insurance

401(k) with company match

Paid vacation and sick time

Parental leave benefits

Life insurance

Disability insurance

Wellness programs

Employee referral bonus

Job summary

A media company in Columbia, SC is seeking a Senior Account Executive to join its Sales Team. This full-time role focuses on assisting clients with marketing solutions, managing business relationships, and driving revenue growth. Candidates should have 3–5 years of outside sales experience, preferably in media, and a Bachelor's degree in Business or Marketing. Benefits include medical insurance and a 401(k) match among others, within a collaborative work environment.

Qualifications

• 3–5 years of successful outside sales experience required.
• Proficient in Microsoft Office Suite and CRM tools.
• Excellent communication skills and passion for developing new business.
• Excellent communication skills.
• Passion for developing new business relationships.
• Ability to present and close opportunities.
• Strong lead generation and pipeline management.
• Self-motivated with an entrepreneurial spirit.
• Energetic, friendly and collaborative.
• Digitally savvy.

Responsibilities

• Create and identify client business needs.
• Deliver effective marketing solutions via integrated sales presentations.
• Negotiate and close business to drive revenue results.
• Maintain knowledge of Cumulus assets and stay current on advertising opportunities.
• Represent full suite of products including digital assets, internet marketing and events.
• Manage time to maximize revenue opportunities and support fulfillment of agreements.
• Prospect actively to maintain a full sales pipeline.
• Prepare orders, resolve billing issues, and submit regular sales reports.
• Collaborate to maximize brand impact for clients.

Skills

Outside sales experience

Excellent communication skills

Lead generation

Digital proficiency

Negotiation skills

Networking

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Microsoft Office Suite

CRM tools

Job description

CUMULUS | Columbia, SC currently features four stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game – Home of Gamecock Sports; B106.7 WTCB-FM Adult Contemporary; KISS 103.1 WLXC Urban Adult Contemporary; and 98.5 WOMG Columbia’s Classic Hits.

The cluster of stations reaches thousands of listeners on a daily basis, and our digital platforms extend that reach even further—through streaming, social media, targeted display, SEO/SEM, and more.

Position Overview

CUMULUS MEDIA | Columbia, SC has an immediate opening for a full-time, experienced Senior Account Executive to join the Sales Team, assisting clients in the Columbia market.

The Senior Account Executive successfully manages relationships with dozens of local and regional businesses; protects and grows the revenue base; identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; and strategically plans and implements initiatives to meet personal, company, and corporate directives. The role recognizes that achieving budgeted revenue targets is the minimum expectation of performance.

The right individual will invest in personal professional development and maintain a strong understanding of technology, marketing, and the full suite of company products and services.

Key Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives, and processes, as well as their external environment, including key market and consumer trends, to proactively develop customized marketing solutions that meet client objectives
• Deliver and develop effective, informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for clients
• Ability to negotiate and close business that drives revenue results and fosters long-term client relationships, regardless of medium or platform
• Commitment to developing a proficient understanding of Cumulus Media assets and resources, with a desire to continuously learn and grow product knowledge to remain relevant and current with industry advertising opportunities
• Represent the full suite of products and services as marketing solutions to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming
• Ability to manage time effectively to optimize revenue opportunities, client interaction, implementation, and fulfillment of successful sales agreements; assist in the development of creative messaging across platforms
• Excel at prospecting and aggressively seeking new clientele through networking, cold calling, canvassing, referrals, or other methods to maintain a full sales pipeline at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while helping clients achieve success

Qualifications

• 3–5 years of successful outside sales experience required; media sales preferred
• Bachelor’s degree in Business, Marketing, or a related field preferred
• Proficient in Microsoft Office Suite, social networking platforms, and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting sales opportunities and post-sale successes to clients
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics to build a sales funnel and maintain a consistent pipeline
• Self-motivated with an entrepreneurial spirit
• Positive, friendly, and collaborative
• High energy and passion for sales
• Flexible, creative, and curious
• Digitally savvy

What We Offer

• Focused, responsible, and collaborative work environment with the ability to ask “what if” and try innovative solutions
• Medical, Dental & Vision insurance coverage
• 401(k) with company match
• Paid vacation, sick, and holiday time off
• Parental leave benefits, life insurance, disability insurance, wellness programs, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).